Now is a great time to get into the marketing industry. With so many businesses understanding the importance of branding and having an online presence, it can be a profitable career. Before taking the leap do your research you will need to know the different types of marketing.
As advertising trends continue to evolve the methods to connect businesses with consumers has grown. We are far away from the days when having an e-newsletter was all a business owner needed to keep people updated.
The internet has grown and more people are getting online via their mobile devices. The growth of social media has changed the rules when it comes to digital marketing. This, in turn, has changed how ad agencies come up with deliverables for their clients.
Want to know more? Keep reading for seven effective and popular types of marketing strategies.
What are the Types of Marketing?
In its simplest form marketing is the strategies that business use to advertise their products and their services. These include both off and online.
Some businesses that have only operated a brick and mortar are now finding that they need an online presence as well. This has created opportunities for individuals wanting to get into the marketing industries.
A well-rounded offering will increase your chances of success whether you want to own your own firm or become a freelancer.
1. Content Marketing
Although it is not a new concept, content marketing has been repackaged to contend with the ways content is put before consumers. If you have ever received an e-newsletter, read a blog, or watched a video, you’ve probably consumed content marketing.
Simply put, it is placing a product or service in front of a consumer in a way that isn’t viewed as a sale’s pitch.
These types of marketing strategies can involve producing an E-book about your industry. It could be sharing a blog that relates to the service you provide.
Technology is evolving and changing how content marketing is integrated into smart devices used by consumers.
2. Customer Relationship Management (CRM)
CRM is a business solution that assists businesses in keeping track of their existing clients. It also helps analyze the behaviors of potential clients for future conversion.
CRM systems are used by everyone in an organization that interacts with the buyer. This can include people in your marketing department, sales representatives and customer service reps. Every department in the company can use the system for cross-selling opportunities.
The greatest asset for a company using CRM is that its salespeople can load information from client visits in real time. By the time the return to the office the marketing teams can already have several types of marketing strategies prepared.
3. Influencer Marketing
Many people believe that influencer marketing means hiring a popular or famous person with a huge social following. This is only a portion of the strategy.
The truth is anyone who can influence others to give your business a try is an influencer. This means if your grandmother can get the people at the bingo hall to buy from you, she’s an influencer.
Influencer marketing is the type of marketing that relies on individuals to sell their connections on your business. Being able to hire a professional influencer is great if your budget will allow it. However, satisfied customers are just as effective if not more.
4. Account Based Marketing
What is account-based marketing (ABM)? It is the ability to understand each client and their individual needs. This is where your CRM system is most useful. Knowing how to tie the two together is a great asset.
With ABM you take the things you’ve learned about the clients on every level. Next, you create marketing strategies that cater to their needs. It is important to understand that not every client responds to the same marketing techniques.
A successful marketing team will have diverse individuals that will be able to decipher information about the client. This will produce multiple avenues to reach the needs of each account you service.
5. Retargeting and Remarketing
Retargeting and remarketing are synonymous terms that utilize Google AdWords. The technique gives verifiable businesses to purchase advertising on websites and Googles YouTube. These businesses can also place ads on Google’s search engine results pages, which allow companies to gain better exposure.
Have you ever visited a website and clicked on a product? Afterward, you start seeing ads for this product on every website you visit? That’s retargeting in action.
The way retargeting and remarketing works is that a business can take the data gained from your AdWords campaigns and retarget consumers. These ads use cookies from websites to create follow-up ads for people who visited the site but did not buy anything.
6. Brand Marketing
Brand marketing is not about selling a product or service. It is about selling yourself to your intended audience in order to sell your product or service.
Having a recognizable logo and company slogan are important factors in branding. It is also putting a face in front of your business.
Types of marketing strategies you can use in building a brand include creating an online presence and being accessible to your intended audience. This is easily accomplished by creating social media channels for your business.
Brand marketing also means taking advantage of technology, like apps and plug-ins to gain more visibility.
7. Social Media Marketing
Trust me, every business can find their targeted audience on social media. The goal is to determine which platforms offer the best marketing opportunities to reach them.
A marketing specialist will be familiar with numerous platforms, their advertising tools, and how to read their analytics. Using social media to market a business is different from interacting with friends and family on Facebook.
Is Marketing for you?
Now that you know a few types of marketing do you think this is the career for you? If so, it is worth exploring the education needed to start your journey.
Enrolling in higher education is a wise move when you’re planning to enter a popular field.
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