So, you’ve come up with a travel mug, and you’re wondering how you can market it. Well, like any other product, there are several ways through which you can make sure that your product is seen by as many people as possible. Marketing a new product can be a rather frustrating adventure since you need to convince people that they can get great value for their money.
Although you have a lot of methods to choose from, not all of them will work fine for you. It is, therefore, important to find one that’s right for the type of business you’re running. This article aims to show you how you can do your marketing online. If you don’t have the merchandise yet, you can get a branded travel mug at steel-city.co.uk.
- The Power Of Influencers
One of the most effective ways to market your products online is through platforms with huge following. The Internet is full of influencers, ranging from bloggers, journalists, to entrepreneurs. You can take advantage of their accounts to let the world know of your branded travel mug. But, how do you do it? Send a free sample to such influencers, especially those working within your industry or niche.
Let them use it during their shows or wherever they go. By doing so, they’ll be marketing your product for free. In fact, if they’re amazed by it, you might get a mention. It might seem like a small deed, but it goes a long way in attracting more customers to buy your branded merchandise. After that, it’s up to you to make sure that you serve your clients with high-quality products.
- Blogging
Perhaps, one of the most underrated marketing techniques is blogging. One reason why not many people prioritize it these days is the fact that it seems like an already flooded sector. Well, if you are not running a blog associated with your products, then, you are missing out on the limitless potential of digital marketing. By providing free content on travel mugs, you’ll be creating a lasting trust in your brand while keeping the target audience informed.
Starting a blog from scratch can be a huge task. So, if you don’t have one, you can opt for guest blogging. This is where you come up with an article linking to your products. In the process, you can let people know about where they can get this branded travel mug. Most people who’ll read the content are usually curious to check out the advertised products, and that’s where you can benefit from.
- Try Out AdWords
Do you have some money to invest in your marketing? Then, experiment with AdWords and see how this strategy performs. If you are wondering what this is, it’s Google’s pay-per-click method of advertisements. This network is the most popular on the market. It allows retailers or any other entrepreneur to place ads on partner websites, YouTube, and Google searches. Take a good picture of your branded travel mug or a relevant video and attach it to your advertisement. The beauty of this method is that it targets a relevant audience.
For instance, when one searches something associated with travel mugs on Google search, the ads will appear. These are called target advertisement since they are triggered by Google searches. Others may appear as banners on certain websites. At the end of the day, the clicks on these ads will generate traffic to your website or online store.
- Social Media
As earlier stated, one marketing strategy you can try is seeking the help of influencers. Well, these people use social media to do their business, and you can try it, too. Facebook, Twitter, and Instagram are among the biggest online platforms today. All you need to do is post pictures of your branded travel mugs on your timelines. Just make sure that the posts are accessible to the public or your followers.
Contrary to a popular opinion, you don’t really need to have thousands of followers for this strategy to work. Of course, the more the people, the higher the exposure. However, those few followers you already have can go a long way in promoting your brand, provided you play your cards right. In addition, most of these sites allow you to run adds at a small cost. Facebook Ads and Twitter Ads are the main ones you can try.
Conclusion
Product branding has become a very popular way of advertising one’s business or company. However, marketing their merchandise is where many people struggle. If you’re planning to take the online route, then, there are several ways you can employ. Social media is, undoubtedly, the easiest of them all. Blogging and AdWords are equally very effective when it comes to marketing your branded travel mug online.
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