Search engine optimization is important no matter where you are in the world. It’s important on every continent, and there’s never a bad moment to step back and take a look at the big picture. Your SEO approach might have fallen behind the times.
The algorithms that search engines use are crunching data every hour of the day to decide how you will rank for specific keywords. If you want to improve your profits, sales, and traffic, then you need to be paying more attention. There are tons of tips online on how to improve your SEO. Click here to read more.
Some of them are true, some of them are not. That’s why you need to get your information directly from specialists and experts that have been in the game for an extended period of time. Here are some of the things that you should be paying attention to.
Keep an eye on what Google is doing
There’s no better way to get information than the source. Google is a part of the Alphabet Corporation, and they have a special segment that constantly publishes news. This means that you need to keep an eye on what’s going on there.
Knowing what the teams inside Google are doing and coding will influence your efforts and maybe even change your strategy completely. The developers make a few announcements every couple of months, and they’re always cryptic about what they’ve achieved and how they have tinkered with the algorithm.
That’s why you also need to be subscribed to a few relevant newsletters, accounts, and channels to ensure that you are constantly up to date. That’s how no new feature will miss your business, and you’ll gain traction from where you’re ranked at the moment.
Clean your website
When seasons change, so do trends. You should be doing a thorough check of your entire website every half a year. You do that in your own house, so why wouldn’t you do it in your business? When winter ends, you clean every room and bring out clothes that are more suited for the summer months.
The same thing happens in autumn when you bring the jackets out. Well, every season, try to check your entire page and see whether there are articles, dead links, and junk pages that don’t benefit you. That takes a lot of time, so you can set a couple of days to finish that entire process. Follow this page for more info.
If you’ve never done it before, you might notice that you’ve avoided it for years. It’s like picking a wound. You know you need to do it because the return of investment is going to be bigger than if you don’t. Plus, this will send a signal to the algorithm that you’ve performed some updates, and you can get a much higher ranking.
Contact a few influencers
Nowadays, there’s an influencer for every niche. That’s surprising to everyone. There are people that are reviewing everything from bike helmets to private jets and luxurious cars. This Chicago SEO Scholar believes that influencers are here to stay. Depending on what you want to market, reach out to authority figures and see whether they want to get on board.
Influencers are always looking for ways to work with brands, and this will help your SEO rankings because a lot of organic traffic will come your way. When your brand has a familiar face, this will encourage more people to click on it.
The more visits your landing page gets, the higher your conversion rates are going to become. Plus, when the crawlers of the algorithm take a look that you have more organic traffic, it’s going to increase your rankings even more.
A lot of novices and newbies to the SEO game start by using short keywords. If you want to rank for a short keyword, you’re going to need to spend the next decade focused on your rankings. Even then, some companies with more money can come and create more content and take your place.
Instead, you should be focusing on what the future will bring. Leave the short keywords to big companies and secure your place in long-tail keywords. In a couple of years, voice search is going to become the default.
This means that you should look for the ways people naturally speak and create pages that follow that manner. If you do that, when voice search gets integrated into multiple platforms, you will have people clicking from all corners of the globe. Visit this link for more info.
At the moment, the most popular ways to voice search are Siri and Alexa. For that reason, you need to use lengthier words and colloquial terminology. Whenever you notice something that will definitely happen in the future, it’s good to take it into consideration when you’re creating your strategies.
Experiment with different content pieces
Most people are familiar with the classic blog post. That’s a piece that has roughly 500 words and a couple of images. That’s good when it comes to being consistent, but if you want to see real changes, you need to step away from what’s easy and do something hard.
Everyone wants to create bite-sized quick blogs because they don’t take up a lot of time to create. Instead, focus on crafting a guide that’s more than 2000 words long. That has actual value, but it’s also time-consuming.
Writing and editing such a piece will lay a solid foundation for SEO that the next quick blogs will take advantage of. It’s also smart to experiment with video. YouTube is the future of search since it’s much easier to watch a video than to scroll through text.
Plan your calendar
Without adequate preparation, you can’t achieve major success. This is especially true for search engine rankings. Of course, you need to keep your game plan flexible because of the algorithm, but that doesn’t mean that you shouldn’t set some goals.
The field is becoming more competitive, and that’s why you need to set metrics and stick to them. Improving your website, user experience, content, and interacting with your community should always be on top of your list.