A few decades ago, the only way of marketing that we can remember was through electronic or print media. Those marketing campaigns were doing fine as people were more interested in watching TV or reading newspapers every morning. The drawback of advertising on print or electronic media was that we couldn’t get much information about a product or business. Print media had the facility of replying via letters, but people rarely did that. While buying something, we prefer to get quick information about the product that can help us decide its purchase. With time, the marketing trends started to change.
Marketing is the core of any business. A strong marketing campaign can help a business to generate more profit and revenue. Since the advent of the internet, marketing methods have changed completely. As users increased, the digital landscape shifted from emails to search engines, and thus content forged its way forward. Content marketing is a strategy to market your product via social media videos, blog posts to attract and retain customers. Companies that have shifted their marketing to content marketing are more approachable by their customers. Content marketing has helped many businesses to build a relationship with its consumers. Users can have direct communication with their salesperson or customer representatives through a chatbot.
This generation of youngsters is more about digital babies than baby boomers. They have free access to every gadget, and they might be more tech-savvy than us. Content marketing that involves videos can pique the youngster’s interest that might lead to gratification towards purchase. Youngsters are getting more impulsive in their thinking, as they do not look for pros and cons of any object before ordering or buying a product.
Be it an eight years old or 18, they all own a smartphone or tablet. As much as these gadgets have a negative impact, many educated youngsters are using them to create an ebook from blog posts to spread awareness and useful information.
Still, trying to figure out how content marketing has shaped the future? Here is how.
- Virtual reality
People are aware of virtual reality, but it still has limited use. Businesses such as real estate and sports are incorporating content marketing to engage more customers. With the introduction of virtual reality (VR) glasses, a lot has changed in online or digital marketing. Users can immerse themselves in the video experience. Many tech companies are investing in this technology. We all want to convince our customers to buy our service or product. What else will work best than giving them a little taste of how the service or product is, by giving them a glimpse of it? Embedding virtual reality in content marketing will provide endless opportunities to marketers.
- Augmented reality
Augmented reality is another fast-growing innovation of content marketing. Augmented reality, or (AR) involves user interaction with computer-generated information. The information is wholly augmented and provides an experience of interacting with objects as in the real world. Even with advancements in technologies, the content will never fade, but it will make room for such realities to make marketing tenfold effective. With augmented reality, marketers can use sensory inputs like olfactory, visual, and auditory.
- Better data
Content marketing is all about working on more extensive data. Every business wants to cover a larger audience and struggle to provide quality content for marketing. With comprehensive data comes the widespread raw and unstructured bits of information. A lot of data is readily available, but marketers need to identify what they want and avoid. It will be competent to practice better hygiene in future marketing campaigns. Working on filtered data channelizes the targeted audience required for a particular product. Gathering data is not a difficult task anymore. You can lure your customer with a discount offer for filling your survey form. The future marketers will have massive data bits skim and scan, and selecting the best batch for their campaign.
- Curating through artificial intelligence
The word artificial intelligence or AI is not new to us anymore. A few years back, it was very much in trend, and people were amazed by its properties. Artificial intelligence has made marketing more predictive, productive, and personalized. Many marketers are using AI in ad exchange, finding relevant influencers concerning the content, and monitoring their campaign’s progress. Integrating AI into content marketing will also allow marketers to assess return on investments (ROI) of marketing campaigns.
- Relevance and authenticity
When it comes to marketing, the relevance and authenticity of content matter the most. Many studies reveal that almost 90% of marketers will prefer relevance over promotions. Currently, 50% of brands are successfully creating branded and relevant content. Users find relevant content more compelling and find it vocalizing for them. Leveraging this relevancy and authenticity will create more opportunities and minimize the chances for brands to become obsolete. Google optimizes content that is more purposeful and relevant to searchers. Although Google’s algorithm keeps changing, knowing how to reach your target audience can benefit you besides the changes soon.
- Let consumers generate content.
Naturally, you will rather believe the reviews of other customers about a particular than the seller or product itself. According to a study, 60% of consumers rate consumer-generated is more authentic than other sources. Users give more up to date content as they are writing their reviews, experiences related to a brand and product. Many brands are now leveraging user-generated content to leave a long-lasting impression as their authentication landmark. Bloggers and influencers can also create content for you as a customer. They have their fan following that believes every word they say. Getting their video testimonials about your product or services can boost your marketing more.
Marketing is transitional. Its campaign and strategies change with the change and evolution of technologies. Ever since the digital content took over, people can now access information over their gadgets and mobile devices. In 2019, almost 60% of searches were on phones and still is the same. If we have to search the meaning of a word, instead of referring to a dictionary, we open our browser and search for it. Many businesses are now generating leads through their website by making them accessible through mobile devices. With ebooks in trend, many people have shifted their reading on mobiles. The future of content marketing will have many more opportunities than they are present. Trends keep changing, but the only thing that will remain constant is the relevancy of content.