When is a website considered an enterprise site? How is enterprise SEO different from traditional SEO? This article discusses why enterprise SEO services matter for huge organizations.
Is your website an enterprise site?
There is no general rule on what makes an enterprise site. The common belief is that the number of pages on the site and its impact on revenue and the company’s reputations are primary identifiers.
It is all about the size of the site. Having a high volume of pages that range by the thousands and brand authority are critical factors for an enterprise site.
- Scalability and automation
Regardless if it is building links or product listings, the work accumulates to a large degree on an enterprise website. The number grows exponentially after a merger or acquisition or the launch of a product.
Even with a dedicated team of SEO experts, doing all of this manually is poor utilization of everyone’s time. In contrast, enterprise SEO services require tools that enable you to scale and automate specific SEO tasks.
- Multiple locations
Local search continues to grow in reputation, with over 70% of local-based searches resulting in a purchase. When it comes to large enterprises with branch networks, it must have SERPs that are location-specific in a way that is consistent with the brand and drives sales and conversions.
The best way to achieve this goal is to utilize content templates to answer key user questions. These are typically addresses, hours, as well as reviews. It is critical to keep up with the increasing demand for local search.
It will help enhance your visibility in contrast to competitors by as much as 30%.
- Multiple sites or subdomains
A majority of enterprise SEOs have to accomplish the varying and sometimes conflicting demands of numerous properties while maintaining consistency and uniformity.
In the absence of a holistic method to SEO, there is a lot of potential for identical content and keyword confusion. Content inconsistency might also result.
- Reputation management
Once a company has reached a certain level of authority, the higher the possibility of bad PR. Negative news, as well as discussions, can quickly become a dominating force in search results.
Try to visualize yourself as the CEO of a Fortune 500 company. There will be thousands of searches for your name in Google every month. There will be a tendency to have results that are negative, making claims about you that are not true.
Regardless of how good and effective your PR team is, you need an SEO strategy that is sophisticated to come up with more accurate SERPs. Another great aspect of enterprise SEO is being able to undo the damage caused by claims that are unfair.
Enterprises that are faced with negativity are able to remedy the problem with enterprise SEO. They utilize content strategy and technical SEO to highlight the accomplishments of the company and demote unfavourable stories.
They also made enhancements to the website’s Wikipedia and even made responses to claims about the company in community forums. Companies with non-enterprise sites get bad press on occasion as well. But the impact as well solution is typically not as wide-ranging.
Author Bio: Mary kate is a Freelance Writer and Social Media Manager who helps finance professionals and Fin-tech startups build an audience and get more paying clients online.