According to statistics, young people are very interested in leading businesses. In Workplace Trends’ Millennial Leadership Survey, 91% of the 412 millennials interviewed said that they had a desire to lead. 43% said that they believe that leadership is about “empowering others” in order to succeed in the workplace and 63% even said that they would be “transformational” leaders who aim to inspire and challenge those who they employ.
Given that millennials are now the largest group in the United States workforce, with 56 million either working or looking for work, these views and the desire to lead could have a positive impact. But, in order for these future business leaders to make it to the top of the ladder, there are some very important skills that they will need to know.
How to Solve Problems
The way in which the business world works is changing all the time. More and more people are choosing to go self-employed and more people offer their services as freelance and work from home as opposed to working a traditional 9 to 5. Technology has also shifted the way in which companies provide goods and services, with robots able to perform manufacturing tasks and AI assistants helping to ease heavy workloads.
While it’s difficult to suggest exactly how the business world will change again in the next few years, it will change somehow and like any change, this may introduce new obstacles and problems to overcome. Future business leaders may not be able to create specific solutions for these problems right now, but they should be excellent problem solvers who are unflinching in the face of adversity and will be ready to fix things for the company they’re leading.
How to Run Effective Ads
For as long as businesses have existed, so too have ways to market them. A long time ago that may have looked like word of mouth, or flyers or paying the town crier a few shillings to talk about your new sale. These days, marketing is mostly digital and it will be up to future business leaders to understand the foundation of a good marketing campaign; that is, highlighting the benefits of a service and knowing your audience.
Business leaders will also have to be prepared to grasp lots of different types of forms of marketing. GrowthSupermarket notes many different display advertising types and opportunities, such as banner ads that include both static images and GIFs. Then, you must also consider what keywords to target for these ads and what publishers they will be placed with. And this is just one ad type leaders will have to understand.
How to Conduct Customer Research
Another side of business that will never change is the importance of the customer. What are their concerns? How does your product or service help them? And who are the people who need your product the most? This is all customer research and if a leader is to be effective, then they’ll need to know the company’s audience before making any major decisions.
Customer research may look like putting together well-crafted customer personas, sending out surveys or running focus groups. Either way, the leader will need to be prepared to get to know the prospective consumers.
Like the current crop of CEOs and other executives, the next generation of leaders will have a lot to think about. That’s why it makes sense to start working on developing these skills now.