Marketing is crucial to the success and growth of any business. In an increasingly online world, social media reigns supreme over all other marketing mediums. However, a business needs more than marketable products/services and visionary leadership to make it in today’s cutthroat industry landscape.
Marketing today is loud and a lot more intense than it used to be. To stand out in a sea of noise, your brand needs a story that cuts through the clutter and captivates your audience. And what better way to communicate your story than a video?
Why Video Marketing?
Video content elicits an emotional response and helps your audience build a connection with your brand. It is a versatile medium that can influence opinions, tap into emotions, and simplify otherwise complex concepts. With the big tech pushing video-first content on their platforms, it’s high time for businesses to rethink their content strategy.
Whether you want to advertise your business offerings, boost interaction, or expand your reach, video marketing can help. A video-first content strategy, including advertising, content creation, and collaborations, leads to a high conversion rate as you can meaningfully track and quantify audience interaction to glean valuable insights.
However, all of that isn’t possible if you know the ins and outs of video marketing strategies. For a person just starting out in the business world, who has little or no knowledge of the metrics, it’s next to impossible to bring in combative results. So take the help of the experts and let them work their magic. Creative media experts like Massive Mission have the expertise and experience to create content that resonates with your audience and motivates them to “act.” Visit https://www.massivemission.com/services/ to learn more about their services and how they can take your content to the next level.
Benefits Of Video Marketing
Here are the top four video marketing benefits that can propel your business to new heights. Continue scrolling to discover why video marketing is the next big thing for businesses.
1. Boost your conversions
Video marketing is a worthwhile investment. Research by Aberdeen Group suggests that pages with videos are more likely to be viewed, which translates to a 27% increase in click-through rates and a 34% increase in conversion rates. Furthermore, a study by HubSpot found that including videos on your offerings page can boost sales by 144%.
Explainer videos are a terrific way to add videos to the landing page for your product or service. A bite-sized video explaining your brand and its offerings in an engaging and informative way can demonstrate to your audience the value your brand can add to their lives. Furthermore, videos with an engaging tone are far more likely to encourage buying behavior by converting visitors into leads and leads into loyal customers.
Furthermore, videos are a powerful strategy that can serve as a how-to guide or testimonials for your offerings based on your desired results. You can dramatically boost your conversion rate and revenue by adding videos to your landing page.
2. Better rankings on the search engine
Your search engine rankings depend on how much time your audience spends on your website after a google search query, also known as dwell time. According to HubSpot, video marketing is the most effective tool for boosting this metric, with over 80% of marketers reporting a rise in dwell time after adding video assets to their websites.
Videos stimulate both the visual and auditory senses. They are an influential marketing tool capable of eliciting the desired response from your audience and keeping your audience around longer on your website, which translates to a high dwell time and a boost in the google algorithm.
Mist Media found that websites with video content report 80% more dwell time than those without, while HighIQ reports that users spend an extra two minutes on websites with video assets than on websites without any.
A study by Forrester reported that the odds of a website ranking high on the first page of the SERPs (Search Engine Results Page) increase by 53% with video assets. All these studies indicate that simply having a video on your site page can significantly improve your search engine rankings.
3. Encourage social shares
Social media influences our lives in more than one way, from how we communicate and interact with the world around us to how we consume and create media. And social shares can exponentially increase your brand reach. Statista reports that online videos have 92% more reach than other types of online content.
Wyzowl found that video is the most shared content online. Their data shows that videos are two times more likely to get shared than any textual or image-oriented content.
Moreover, videos that are entertaining and informative can positively influence sharing behavior. A report by HubSpot states that if your audience finds your video content engaging and insightful, 83% of the viewers are likely to share it in their social circle.
Businesses can leverage video to appeal to their audience and expand their reach through social media. Whether it’s a tutorial on your product, a review, or an Instagram live to interact with your following, a video representing your brand brings in much more value than you may realize. The potential reach of video marketing is endless; all that stands in the way is your creativity.
4. Build trusting relationships with your audience
Videos are a great way to convey your brand image and story to your audience. Doing so helps you build brand sentiment, which allows you to connect with your audience on a deeper level and win their trust.
According to LemonLight, 90% of netizens report that product videos can positively influence their buying journey. Adding informative and insightful videos to your websites can increase customer trust in your brand, which leads to more revenue.
A content strategy focused on video marketing can effectively increase user engagement and feedback, lending credibility and honesty to your brand and making your business more appealing to customers. Positive reviews and testimonials can also help you garner trust from your consumers and foster loyalty.
Video marketing is a powerful data-driven strategy that brings great value to your business. Incorporating a video-first approach to their content strategy can significantly improve conversion rates, boost sales, and raise brand awareness across social media. Furthermore, based on engagement insights, you can easily connect the dots between your videos and the leads they influence. You can leverage video marketing metrics to zero in on the most engaged prospects and boost conversions. With so many advantages, it’s high time for businesses to rethink their marketing strategy.
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