If you are trying to really set yourself apart from other professionals, you need to go the extra mile and use the tools that they may not be taking full advantage of.
The best thing you can do to carve out your personal brand is to create a personal video that sells you. As you can imagine, this goes a lot further than a simple resume or business card.
To learn more about these videos, apply the tips below.
1. Start With the Best Video and Audio Equipment You Can Find
Your personal video is a statement about who you are and what drives you. Because of this, the best thing you can do is invest in some audio and video equipment that will make this message come across loud and clear.
This kind of technology is cheaper and more readily available today, so you shouldn’t have a problem making something remarkable with any budget that you have. A focus on choosing the best equipment is important whether you’re going to DIY your video or hire a pro.
If you are planning to hire video production services, make sure that you get a breakdown of their equipment and software.
2. Make Use of a Headshot or Logos
You can never be too diligent about branding yourself. In addition to a well-done video, make sure that you utilize a professional headshot and a logo that speaks to your personality.
These are excellent tags for any video and can serve as a great banner to brand you when you post your content to social media.
3. Figure Out What You Want to Say and Sell Yourself
The words that you use in your video are crucial — but even more important than that is the actual story that you tell.
You will need to be able to sell yourself to your audience, regardless of what sort of video to put together. These videos come in handy as standalone free content for your site or to put your bid in for a vacant position.
4. Know Your Audience
Be sure that you fully know what audience you are trying to hit. This will dictate everything from the tone of the video to the color schemes and font that you use.
You will also need to use analytics so that you can hit the right audience for your video.
5. Optimize it For the Outlets
There are an amazing 500 hours of video posted to YouTube each and every minute of each and every day.
As such, the best thing you can do is invest in the right social media outlets. Use YouTube with regularity so that you can grow your following. You should also post your video to your professional Facebook page, Instagram, LinkedIn, and other such outlets.
Work on Your Personal Video to Brand Yourself
These are the tips you need to know about when you want to get the most out of your personal video. If you are looking to brand yourself with purpose and while embracing technology, utilize these points.
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