Did you know that Instagram is the world’s second-most downloaded app?
If you’re building a personal brand and are not active on Instagram, it’s never too late to get started. If you’ve been hesitating to do personal branding on the platform because you think that it’s going to be too difficult, don’t let this hold you back.
There are several simple things you can start doing today to quickly build a following on the platform. If you want to find out more, read on and we’ll tell you what you need to know.
Know What Your Goal Is
Do you want to develop a personal brand to more easily share your work? Do you want to make more people aware of your expertise? Or do you simply want to build a network?
The more focused your message is, the easier it will be for you to create a profile that reflects your personal brand’s true character.
To get started with this, it can be helpful to look at what other leading influencers are doing. This can help inspire you to identify what kind of presence you want your own brand to have.
When looking at the profiles of other influencers, pay attention to what kinds of content they’re posting that you enjoy. It’s also a good idea to look at their profiles to assess what you like about them.
You can also find clarity about your branding goal by taking out a sheet of paper and writing down several adjectives that define your brand. You can use these adjectives to help you decide whether the images and videos you post on social media are aligned.
Optimize Your Profile
You should make sure that you have an amazing profile before focusing on posting content. To do this in the best possible way, there are several guidelines that you should follow.
Choose a Username That People Will Remember
Your username should be short and to the point. Consider choosing one which reflects your personal brand and that you think people will understand right away.
Select an Attention-Grabbing Profile Picture
It’s usually best to choose the same profile picture for all of the social media platforms you’re active on. Most brands simply use their logos, but it’s not always necessary to do this.
Fine-Tune Your Instagram Bio
The first thing that people are going to see after they look at your profile picture is your bio. This is why you should make it as good as it can be.
Your bio should include a sentence describing exactly what you do. You should explain what product or service you are offering and what makes your personal brand unique.
Use the Right Hashtags
You can use hashtags in your bio, in your location, and in your posts. If you use them correctly, it will be much easier to drive engagement to your account.
Place a Linktree in Your Bio
Since Instagram only allows you to use one link in your bio, it’s essential that you choose the right link. This is why it’s a good idea to place a Linktree in your bio so that users can easily find your website and other social media accounts.
Get More Likes
Many people feel it’s superficial to seek out likes. What they don’t realize is that by having more likes, you become more influential. Your content will get more exposure.
One of the easiest ways to get more likes is by installing an Instagram auto liker chrome extension. Not only is it free, but it is also easy to use.
Nurture Your Content
To build a personal brand, you need to know how to choose the right kinds of content to post. One of the easiest ways to do this is by creating a content calendar.
By helping you to get organized, it will save you lots of time. It will also encourage you to post consistently.
When you create a content calendar and post content according to the schedule that you’ve set up, it will be easier for you to keep track of which posts are performing the best.
Once you realize what kinds of content your audience likes to see from your brand, you can focus your content strategy to start playing to your strengths.
Build More Connections
It’s always important to develop relationships with other influencers when you are in the process of building a brand on Instagram.
This is why you should start following those who you admire and interacting with them whenever you can. Maybe this means starting a chat with them while they’re going live. You can also engage with other influencers by sending them direct messages.
When Posting Content, Focus On the Transformation
There are many people on Instagram whose approach to personal branding is transactional. Their clear goal is to sell products and services to those who see their content.
But most users on the platform aren’t interested in engaging with transactional content. That is why it’s so hard for those who post transactional content to build their brands.
It’s a better idea to focus on posting transformational content. You can do this by creating the goal to build authentic and meaningful relationships with those with whom you interact.
The best way to do this is by being true and vulnerable. Display your human side. Share stories that matter to you and your followers instead of sharing stories related to making sales in your business.
Building a Personal Brand Is Easier Than It’s Ever Been
If you’re in the process of building a personal brand on Instagram, remember to have patience and to stay focused on your goal.
Be clear on what message you want to share with your world, and create content that reflects your brand’s values and purpose. You should also make an effort to engage with other influencers whose work you admire.
If you want to find out more about social media marketing, don’t forget to check out the Business section of our blog. Here you’ll find many important articles on this subject.