Most people don’t know that since TikTok started in 2016, it has changed names twice and grown to 800 million active users. YouTube has been around since 2005 and was the creation of Steve Chen, Chad Hurley, and Jawed Karim. With video marketing blazing on every platform, many see it as a TikTok vs. YouTube war.
Read on to learn all about TikTok and YouTube so that you make the right marketing decision for your business here.
What is the Difference?
Most people have heard of YouTube’s leading social media video-sharing platform. Creators, marketers, and viewers have been growing on the site since it began. In this article, we want to provide you a bit of information about both YouTube and TikTok to help you decide which is for you.
Oddly, it was the limitations of email and shortcomings of other platforms that led to the creation of YouTube. Google bought YouTube in 2006 and has integrated many of its marketing tools that creators use in their campaigns to earn money, such as Google Adwords.
YouTube viewership is consistently on the rise, and most feel that it is easier to make money from video content on the site. What’s more, YouTube has 2 billion logged-in monthly users.
The Pros of YouTube
YouTube has a long list of advantages for creators, marketers, and businesses. Here is a short list of some that come out on top:
- Longer Videos
- Promotional videos provide better opportunities from other marketing tools
- It has a wider variety of videos for its viewers
- Marketers can create a branded channel
Still, there are some excellent points for TikTok that have attracted many marketers to it. Its app is one of the top downloads from all mobile stores, preceded only by WhatsApp.
Right now, TikTok is the trending place for young marketers, creators, and fans. Combining music with filters and several effects into a 15-second video has been made simple on TikTok. Since everything is contained in one app, it’s made expressions of creativity an easy task for most people.
The Pros of TikTok
Some of the impressive benefits of TikTok are mentioned below, and this is only a partial list:
- Creators find TikTok more straightforward partial due to the video length restrictions
- Costs associated with content creation is much lower
- Video creation and editing is within the app itself
- It is the best platform to target Gen Z since most TikTok’s population is full of them
- TikTok is very engaged due to promoted challenges and hashtags
Since 41% of the users are between the ages of 16 and 24, it an excellent reflection of the app’s immense popularity among young viewers.
TikTok vs. YouTube for Marketing
Depending on the business you have determines which video-sharing site will work for you. For most business owners, no decision is the best decision, and they mix it up with both. Still, experts suspect that influencers will use TikTok over other social media sites.
Besides, most content marketers need longer videos than what TikTok offers, and many say that YouTube will continue to come out on top.
YouTube has faced many challenges in the past, making most experts believe it will continue to lead.
What’s Next in the TikTok vs. YouTube War?
Now it’s time to look at your marketing goals and demographic targets to make your choice in the TikTok vs. YouTube dilemma. Will short and sweet videos drive your marketing or longer tutorials. We hope this information has helped steer your decision. Come back to check out other great articles on this site.