Competition exists in every marketplace, no matter what. A bit of healthy competition helps businesses remain innovative and motivated to stay one step ahead of each other. Getting ahead of the competition isn’t easy, but with the right tricks your business will stand out in no time. The following tips will help you put your best foot forward.
1. Know Your USP
Your USP, or Unique Selling Position, is vital in helping you stand out from your competitors. You should be able to pinpoint what is unique about your business, know how yours compares favorably to similar businesses in the industry, and what makes yours great. With this knowledge, you can give a clear answer to why people should hire you above all else. When determining your USP, it helps to ask clients, friends, family, and colleagues to give you feedback about how they see your business. This feedback can inform you on if your products/services are of a high quality, if you are fast and reliable, and if your business is creative enough to stand out. From their testimonials, extract two or three adjectives to define your USP and use them across all of your channels.
A smart business owner knows to seek help when they are lacking the skills or staff to accomplish essential business roles. As the business world is expected to rely more on digital technology, these are often the areas that are the most lacking. Presenting a high-quality digital product requires the right skill and know-how. The talented tech teams at Devsu use the most innovative technologies and methodologies on the market to build your digital products according to your vision and specifications. Devsu Engineers can help deliver results through integrated or managed teams, or with software outsourcing services which provide full-cycle custom software development.
2. Develop Your Brand
Making a great first impression on potential customers is important, regardless of whether you are developing your first brand or re-developing an existing one. When developing your brand, start by checking out competitor websites and take note of how they present themselves. The look of their logos, the feel of their descriptions, and the type of font used will tell you if your competitors are corporate, relatable, or fun. You should also take note on if there are any weaknesses to your competitors’ branding and consider how you could do it better. The branding of your business should align with your USPs and communicate what your business stands for.
3. Find Your Niche
The more unique your selling position, the better chances you have of standing out in a crowded and competitive market. An effective way to build your niche is through creative storytelling. The stories around your products or services should align with the story of your business. Effective storytelling shows customers that your business is relatable and goes deeper than just what is shown to be on offer. Tapping into a niche market leads to a scalable business and helps you reach your target customers more easily.
4. Work Smarter, Not Harder
‘Work smarter not harder’ should be your daily mantra. Take conveyors, for example. Regardless of whether you have heavy loads and pallets of bulk material or small cartons of pharmaceuticals in need of packaging and shipping, a conveyor system would be a smarter choice to make the process easier. Researching a smarter option will show that a company like Dorner has the answer, with their automated industrial, packaging, and sanitary conveyor systems including mini conveyer systems, durable belt conveyors, and custom conveyor systems. In addition to conveyor systems, Dorner also offers conveyor parts such as conveyor belts, pulleys, and rollers. Their sales team can advise you on the best type of conveyor for your material handling needs. Using a conveyor of any type, is just one example of a smart solution, as it will allievate the physical pressures on the workforce and help the business remain durable. After all, the more efficiently all parts of your business are run, the more focus you have on staying ahead of the competition.
5. Experiment and Learn New Things
A small business has the extra advantage of being agile. This means you have the ability to change things up when you want, without too much in the way of hassle or expense. A smart business owner is willing to experiment and try new things in an effort to beat the competition. Be open to testing out new branding, or mixing up your online content. Additionally, whenever you have a lull during work hours, get into the habit of watching online training videos to learn new skills. In today’s digital oriented world, it’s important to understand things like SEO, how to use analytics tools, and basic photo editing software for your content images and videos.
These five simple, and easy to follow tips, when done well, will help you beat out the competition.