With so many brands on the market today, how do many of them manage to stay afloat in a never-ending sea of competition? The key to their success is brand awareness.
While you may have worked tirelessly on creating an amazing brand, it’s not worth much if no one recognizes it or understands what you offer. Again, the only way to pave the path for success is with branding awareness.
Here are a few timeless tips to help you drive awareness about your brand and set yourself up for long-term success.
What Does Brand Awareness Really Mean?
When it comes to brand awareness, what does it actually mean? Basically, it’s the way in which consumers recognize and, most importantly, remember your business.
The greater your brand awareness, the greater access you have to a variety of audiences who will become familiar with your logo, messaging, and the service you offer.
Whether you offer message therapy, sell coffee beans, offer freelance translation services, or bake artisan cakes, brand recognition should be at the heart of your marketing and business strategy.
It helps your audience recall, understand, become comfortable, and dependent on your brand for the service or product you offer. Brand awareness creates a level of trust between you and your customer. They know they can turn to you for top-quality service/products time-and-time again.
The more recognizable your brand, the more relevant and targeted your business will become.
Brand recognition is viewed as the very first stage of creating a successful marketing funnel. Think of it like fishing with a net. The greater your brand awareness, the further your net will cast out to your potential buyers. From there, you can funnel targeted leads to your business in order to boost your bottom line.
6 Proven Tips to Bolster Brand Awareness
The first step in building brand awareness is to build a solid brand identity. Your business branding must be clear, concise, and unique in order to target your specific audience. Only once have nailed your brand identity, can you pursue the task of spreading awareness.
Here are a number of key tactics to consider:
1. The Power of Guest Post Blogging
An important aspect of your marketing strategy should be to build a business blog and build your own audience. But blogging on your website can only go so far. Enter, guest post blogging.
This is a smart way to drive traffic to your website and boost brand recognition. Guest post blogging involves pitching and writing blog posts to be shared on other websites, which then divert traffic to your own.
The best way to start is to research popular blogs and publications within your industry niche. From there, compile a list of all the blog/publications that accept guest posts. Then, you’ll need to brainstorm blog post ideas that they would accept and then and pitch your idea.
Guest posts are a clever way to expose your business to a whole new audience, via someone else’s blog/platform.
2. Create Shareable Content
Social media sharing is an incredibly powerful tool in terms of boosting brand awareness. It’s crucial that you create shareable content that’s not only relevant, but also interests your audience enough that they want to share it.
This shareable content ensures that your content is seen beyond your current follower base. It ensures that you content is being shared with a new audience, who could become new followers!
Infographics are probably the most commonly shared piece of content across the internet. This is because they are easy to consume, visibly engaging, and fun to read. So concentrate on infographics first, then other pieces of content.
3. Improve Your SEO: Think Like Your Audience
SEO is plays a huge role in creating and boosting brand awareness. The best way to create a smart SEO strategy for your brand is to think like your audience and focus on user-intent keywords. In other words, focus on implementing keywords into your content that your customers would actually search for.
Research relevant and popular keywords in your industry, within content categories. Focus on incorporating informational keywords in your content too — keywords that focus on sharing information about your business.
4. Implement a Referral Scheme
Even in today’s digital world, word-of-mouth is still super effective in spreading brand awareness. This is why referral programs are a great idea for your business. Not only does a referral scheme increase the reach of your brand, but it also creates awareness based on a trusted source, i.e. a family member or friend.
Create a referral program where your customers receive 20% off their next purchase if they refer a friend to your website. Their referral will also receive 20% off their purchase, and so the chain goes on. The benefits are threefold: you mobilize your brand, spread awareness, and earn yourself new customers.
5. Make the Most of Organic Social Media
Organic traffic is the crème-de-la-crème of all forms of traffic.
This type of traffic is also driven by high quality content that strikes a nerve or emotional response with your audience. This means you content is adding value to their life in some way and their support is authentic. An organic audience means they are also more likely to share your content because they believe it will add value to another person’s life.
You want to make the most of your organic audience and encourage them to share and engage with others to further your brand awareness. A good way to encourage sharing is through a social media giveaway or contest. Ask your audience to share, tag, and re-post your content in exchange for a prize or recognition of some kind.
6. Form Meaningful Brand Partnerships
Most up-and-coming brands are probably on the same path as you — looking to increase their brand awareness. So why not make the most of this like-minded goal and join forces to spread awareness of your brands?
Forming a meaningful brand partnership does more than just create awareness. It builds consumer trust between each brand too. This way your brand is exposed to a new audience, who is more likely to trust your brand due to the partnership.
Learn More About Leadership, Business, and Personal Growth Here
Creating brand awareness is not something that happens overnight. For most brands, it’s about consistent effort, time, dedication, and a growing your knowledge about your business and audience.
If you’re looking to expand your business knowledge to better your efforts as a leader or entrepreneur, don’t miss out on the rest of this site. We offer articles packed with advice on a range of topics including leadership, personal growth, success, financial growth and more!