Search engine optimization is pivotal for businesses to win the online race. Search engines update their algorithms frequently to improve user experience. There is no doubt SEO good practices are essential in developing online visibility.
However, it is also vital to avoid SEO mistakes at all costs. This is particularly applicable to newbies who haven’t updated their SEO knowledge for a while. Here we have listed 6 SEO mistakes you need to avoid.
1. Buying Links
The importance of backlinks in SEO cannot be debated. However, it does not mean you buy links to build a link profile. According to experts at Thunderhawk digital agency, buying links is a violation of Google webmaster guidelines.
If you are caught, it will result in a penalty. The worst can happen like your website is removed from the Google index. If you purchase links from shoddy websites, Google will come to know sooner or later.
2. Not Updating Your Site
SEO is always evolving, and customers are always looking for new information. Creating a good looking website is not enough. You also need to offer unique and useful content to visitors regularly, so they come for more. If you do not update your website, your search engine rank is bound to fall. To avoid this, you need to make a schedule for posting informative content regularly.
3. IgnoringTechnical Optimization
After you create a website, you need to ensure the website crawlers can index pages properly. According to Thunderhawk digital agency, many SEO experts focus on keywords and content and forget about technical aspects of the site. Without a technical SEO audit, you have no chances of a good ranking.
Low page loading speed is one mistake you should avoid at all costs. If a page takes too long to load, it affects the user experience. In most cases, visitors will leave your website and never return.
4. Lack of Internal Links
Internal links are important in SEO as it gives the search engine an idea about site structure. Better internal linking helps search engines crawl your website better. It also lends authority to your site. Moreover, internal linking allows you to establish hierarchy and give relevant pages more value.
5. Neglecting Social Media
Social media is no longer an option. It is a crucial element of a comprehensive SEO strategy. If people cannot find your business on Facebook, Twitter, or Instagram, they are more likely to question your credibility. Sharing content is a crucial part of SEO strategy.
Social media platforms can be useful to share content and grow your audience. It can also help you build online communities that can become a platform to initiate conversations with your prospects or target audience.
6. Ignoring Mobile-Friendliness of a Website
Mobile phones have become essential devices to access the Internet. Internet traffic from mobile devices has surged in recent years. Today, it stands at 52.03% of all Internet traffic. Regular websites are not optimized for small displays. A mobile-friendly website is optimized for small screens.
These are the SEO mistakes you should avoid, so your business website will bring the desired results. If you commit these mistakes, your business might never stand to the online competition.
Author: Glenn Major