Ever heard the phrase ‘Brand Ambassador’ being mentioned in any given scenario? If you have, great! If you haven’t, you may just be missing out of the best opportunity of your life, not just to become famous but also to earn potential wages from it. This article will give you some insight into what it is and what type of a personality can become one. So let’s dive right in.
Before we get to the nitty-gritty, this definition from the Wikipedia page could get you off to a good start to give you an overview.
Brand Ambassador – what’s that?
Companies or any type of the majority of the organizations around the world, choose an individual or several individuals to represent the company. They choose them because they most closely resemble the ‘face’ of the brand or company, including its ethos and culture.
The business ethos for any company is one of the most important things that can make or break them, and rightly so. Without business ethos, companies can fold and get a bad reputation. If you’re not familiar with this word, then we will simplify it for you. What ‘ethos’ means is, that it is an important part of any organization i.e. it is what your customers are saying about you.
If you have a good reputation, you would for the most part have a good business ethos, however, if your brand ambassadors don’t ‘fit’ with the company criteria, culture and message, then this directly aligns with the definition above or you could read about it here too: https://www.masterclass.com/articles/what-is-ethos-definition-of-ethos-with-examples Back to tour brand ambassadors then. When an organization chooses the right person or people to represent their company it makes a whole lot of difference to sales and marketing it the right way.
Criteria for Choosing The Right Brand Ambassadors
There is no one size fits all in this category. Choosing the right people takes some research. There is, understandably, a certain criterion that companies will need to consider when choosing the right people. These include an already established network of audiences either on social media, or online, including word of mouth clients.
Those who already have an audience are a good fit because it means they can reach a bigger crowd and spread the word about the services and goods. They would also use word mouth type of marketing which can include anything from friends and colleagues referrals to posting about the brand on their personal social media platforms. Needless to say, the person they choose for the ‘job’ needs to be at least well-known and operate in an influenceable circle.
A significant part of the brand ambassador duties is to promote the goods and services of the brand, which could mean giving away samples, advertising for them, having parties and using the products or services for example. Being the ‘face’ of the organization is no easy feat, so a lot of hard work goes into it, not to mention a lot of personal social time.
Some countless industries and sectors hire them to showcase their products and some even have giveaways or competitions to lure in the crowd. Events are also a big thing in this job. You may need to organize your events within the confines of your own home, or rent a venue and do demonstrations of the goods to an audience, so this entails a savvy personality who is confident and charismatic to pull in the masses.
A Few Pointers
If you are looking to become a brand ambassador, below are a few things you should either already be, or practice to become:
- You should have love or learn about new products, services and novelties.
- You should be quick-witted and ready to go wherever you need to be
- Of course, you will need to have a social media account on almost all platforms
- Be good at writing content that is appealing and eye-catchy
- You should be smart, not just on the outside but also on the inside, and look for opportunities to harness when doing the promoting
- You should be able to speak well and be easy to understand, so the simpler you keep your explanations the better
- Last, but not necessarily least, you should be a confident person who is good at having conversations with people from all walks of life.
Well, there you have it. If this doesn’t sound exciting to you, we’re not sure what will. Who wouldn’t want a job promoting products and getting free samples to give away to the public and getting paid for it? There are dozens of existing famous and not-so-famous people in the same position, names such as famous model Gigi Hadid who is the face of beauty products, or famous singers such as Rihanna who has her own makeup line. With the right attitude, you too can become one!