As a business owner, every dollar count. Whether you’re a seasoned entrepreneur or a veteran, times are indeed tough, so every dollar spent needs to get the return on its investment. With that said, why would you get a premium domain? The reality is that those simple domains or otherwise called premium domain names do make a difference.
The premium domain’s dominance
Premium domains have all been taken (registered) previously and is back on the market for resale, which is not unlike a used house that has not depreciated but rose to unprecedented cost.
Today, there more than 76 million dot.com names globally, which makes the chances of finding intrinsic dot.com (shoes.com, bakery.com) slim. These names were acquired a long time ago but now, the owners are increasingly willing to sell their prized domain names for the right price.
Some of the sales that have occurred in the past are Pizza.com that sold for $2.6 million in 2008 and Business.com that was sold for $7.5 million in 1999. However, the average premium domain price tag ranges from a few hundred to a few thousand dollars.
How premium domain name benefit a business
Instant online branding. Simple domain name instantly provides an online business branding. Premium domain names are usually easy to remember, easier to type and is associated instantly with a product or service (beer.com, pets.com, flowers.com). Businesses don’t need to invest much to help visitors understand their business. The domain provides an instant online brand that defines the online business.
Direct navigation benefits. Instant branding will create traffic from direct navigation. Some internet users just type what they are looking for into the internet browser address line. If your site is a no-nonsense domain like this, you will receive the benefits of “direct navigation,” wherein customers come directly to your site because they typed the domain directly into their web browser – no extra dollar involved.
Amplified SEO ranking. Your domain names affect your search engine rankings. The more basic and easily associated your domain name is with your offering, the more likely it is that you’ll rank higher search engine results. An example of this is when you type hotels on your Google search bar. Hotels.com will be one of the first links returned.
Moreover, the brand you build online will keep working for you long after your most recent marketing collateral has been distributed.
Premium domains look like an outlandish spend at first, but the benefits you could reap from it trumps the initial cost. Never disregard your domain name when planning your marketing spend. Research to see if the right domain name can be acquired for your business. Domain registrars offer tools to help you see available domains to best represent your brand.
If you’re hard-pressed to find cheap domain name registration of domain names, then you can’t go wrong with industry-leading web hosting provider like Crazy Domains, which also offers the full nine yards of web development services. Check them out. Now that every dollar count, choosing to acquire a premium domain might just be the way to put your marketing dollars maximize its use for you.