Around 74% of companies say that lead nurturing is a top priority for them.
If you belong to this group, you’ll be happy to know that you can improve the way you nurture leads by focusing on sales funnel management. However, if you’re new to the world of sales funnels, you may not know what a sales funnel is.
Below we’ll explore how sales funnels work and why you need to manage your sales funnel. If you want to do a better job of nurturing your leads, you’ll soon learn how sales funnels can help you hit your targets.
What Is a Sales Funnel?
In simple terms, a sales funnel describes the process a business uses to turn a stranger into a customer.
Sales funnels are comprised of various stages, and people behave differently depending on which stage they’re in. These stages typically include:
So, to begin with, those in the ‘awareness’ stage don’t know about your business or how you can even help them.
However, in the final ‘purchase’ stage, people know what your business does, and they’re ready to buy something from you.
What Is Sales Funnel Management?
Managing a sales funnel typically comes down to achieving two objectives:
- Getting people into the funnel
- Getting people to progress through the various stages of the funnel
Getting people to go through the funnel is vital as you need people to enter the funnel if you’re going to generate customers.
Yet, it’s not enough to get people into your funnel, as you also need them to move onto the next stage. If you’re unable to do this, it will be difficult for you to turn strangers into customers.
Improving the Sales Funnel
In this section, we’re going to review some of the ways you can tackle the goals associated with managing a funnel.
Getting more people into a funnel is relatively simple, and it often comes down to focusing on a particular form of traffic generation.
That could be anything from SEO, PPC, or even billboard ads, and the best approach will often depend on the business.
If you want more people to progress through the sales funnel, you need to make sure your sales funnels do a good job of selling.
You might do this by offering people case studies, or even consultations. You could also use ads to push people to the next stage of the funnel.
Will You Work on Your Sales Funnel?
If your company is struggling to convert leads, sales funnel management is something you should focus on.
Improving the quality of your sales funnel is something that takes a lot of effort, and so you must remain patient. After all, there are many stages within a sales funnel, and you’ll need to use a different set of tactics when trying to optimize each stage.
Ultimately, growing the size of your business is often dependant on you improving the quality of your sales funnel. Thus, if you use the tactics we’ve covered in this post, you should be able to improve your sales funnel, and therefore grow your business.
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