Writing the perfect job advert is crucial when it comes to filling an open role within a business. With our simple steps, we can help you turn your job advert into a carefully crafted message with the aim of attracting the most qualified candidates.
Be Specific About The Role
It’s essential to understand why the job description is important in a job advert. When a candidate is reading a job advert, they want to be able to compare what is required with their own skills and experiences. If your advert isn’t specific enough, you could end up with underqualified or overqualified applicants responding to your posting.
When it comes to how to write a job advert, keep the blocks of text short and coupled with key bullet points to make it easier to read. Be careful not to exaggerate the role; when candidates come across a job that sounds too good to be true, it usually is, and it discourages them from applying. As well as including the job description and what you’re looking for in a candidate, add a section for any benefits that come with the role that could encourage your potential applicants to respond to the advert.
Include The Salary
Many job seekers avoid jobs that don’t specify the salary range on the job advert; this is because when applying for a job, they want to be sure they are both qualified for the position and will be paid appropriately. Companies have found that ‘salary negotiable’ has dramatically reduced the number of applications they receive back from job adverts. Many job boards send emails to their users each day with the roles that match their specifications; if that role doesn’t have a salary, it is immediately removed from the list even if the rest of the candidates’ keywords match the job advert. A lot of people will have been doing research on average salaries and more so you don’t want to waste their time.
Tell Them About Your Company
It’s vital to be careful with how big your paragraphs are when you include details about your company, as potential candidates are unlikely to read long walls of text in a job advert. That doesn’t mean you can’t be detailed, though. The reader should get excited reading about your company, which should encourage them to engage with your job advert by sending in their CV. Include your company values and what makes your business a great place to work; if you get stuck for ideas, try talking to your current employees for their opinions on the working environment.
Ask For A Cover Letter
A cover letter is a fantastic tool for any hiring manager; it will give you clues into the candidate’s character, communication style and level of education. Many companies don’t accept applications without a covering letter. As well as what it gives you, a cover letter provides the applicant with the chance to answer any questions you included in the job advert and explain why they would like to work for your company. Experienced recruiters advise that if you ask for a cover letter in the job advert and one isn’t given that you should discard that applicant as it shows an inability to follow instructions; this will help you narrow down candidates and fill the open role faster.