In today’s competitive online market, there is no shortage of potential real estate marketing. Over the past years, the real estate industries have gone through some interesting ups and downs due to several factors such as the housing financial crisis, interest rates, economic conditions, and job crisis. However, being a real estate agent, you must realize that it is a fierce uphill battle needed to be climbed. Being a real estate professional, you always want to grow your business and marketing plays a huge role in acquiring the attention of a suitable client. According to a study by the National Association of Realtors states that 87% of home buyers purchase their home through real estate agents.
Besides, you must have an online platform, as more and more buyers are looking to do more leg work online before contacting the experts. According to a survey, 92% of buyers use the internet first to find an appropriate house for them. To create an active online presence, you can use online video making tools like InVideo to help you out.
What is real estate marketing?
Real estate marketing is all about advertising your brand and securing sellers and buyers leads by promoting your agency on social media and building your website content.
Here are 10 marketing strategies used by real estate agents
1. Create a professional website
Those who understand and have mastered online marketing knows the importance of having a professional website. However, the idea of creating a website is not a new one, but there is a big difference between a regular and professional website. As you know, 92% of buyers search on the internet for their dream house to buy. While creating a website focus on functionality, easy to navigate, speed of the site, quality of the content and overall presence of your site. Don’t put too many ads and keep updating your content regularly.
2. Hire a real estate photographer
Photos are an important tool when it comes to real estate marketing. The truth is people always want to see the product before believing in it, especially when they are browsing through hundreds of listings. So you will need a professional real estate photographer to click beautiful pictures of your product, to attract customers. Use a wide-angle lens and Photoshop editing to make your photos more attractive.
3. Create video
A video walkthrough offers a realistic representation of a home. Unlike photography videos don’t have to be professionally shot, spending thousands of dollars, it can be a regular video. You can simply use your smartphone to shoot a video. Use InVideo, an online youtube video making website, which will help you create, edit and upload videos easily. You can also include proper drone shots to make it look better. This strategy of marketing will help the buyers to get a better sense of what space indeed looks like in person.
4. Create a blog
Creating a blog and content optimized for SEO is a great strategy to use. However, if you are in the real estate field, you should start blogging immediately to ensure your posts show up in search result every time. Use standard terms and keywords for the target client you are looking for. Keep inspiring yourself with fresh topic ideas for the client to see every time they visit your site. Make it easy and simple, so that they can navigate to your main website and your profile page. And don’t forget to add an infographic to your blog post, to make it more interesting.
5. Implement PPC advertising
PPC stands for “price per click,” is a way to draw in traffic to your website to market a home or any other form of real estate you are offering. However, it is a bit expensive, because you are paying for your website’s visitors. So, you need to keep a proper track whether or not it resulted in any sale or a lead. Otherwise, it’s going to be a waste of money.
6. Collaborate with a social media influencers
Nowadays, social media influencers are creating a significant impact on people’s life. You can find plenty of them in different social media platforms. Your job is to find the right influencer for your real estate project that you could collaborate with. It is an excellent idea for small budget real estate business as they can reach to millions of users without having to wait years to build a big profile. You need to ensure that their users are legit.
7. Partner with local business
Use your connection to partner with local business-like home décor showrooms, boutiques, etc. to promote listing and invite them to participate in an open house event. You can ask them to advertise your business. For example, ask a local coffee shop owner to add your business name or logo on their table paper, you can ask a boutique owner to handover your real estate pamphlet to anybody who comes to their shop, etc.
8. Use social media platforms.
Social media platforms like Youtube, Facebook, Instagram, Twitter etc. have millions of daily users, making it the best possible way for marketing these days. You just need to have social media accounts to do your real estate marketing. Use these platforms as an opportunity to post videos and photos of real estate for the world to see. You can also use popular and relevant hashtags to reach more and more people. You can use Twitter search tools to find trending hashtags that you can use in your post. Use these posts to interact with other popular real estate agents and companies and even buyers.
9. Become an expert in your niche
Being an expert is a great strategy to market real estate. When you become an expert in your niche, you won’t need to sell; you will only need to attract buyers. Make sure that you share lots of useful content for your audience. Keep learning and share those things with the world through your social media sites, and eventually, you will attract more buyers and sellers.
10. Maintain relationship
Whether you could break your deal or not, you should always maintain a good relationship with your customers. You want them to remember you for a good reason. Hopefully, they’ll share your information with their family, friends, and others who may consider contacting you in the future. In a real estate business, a good name in the market is very important to attract new customers. You can also offer them gifts after the deal is made.
As we all know, real estate is a tight market. But with these marketing strategies, you are surely going to attract potential customers. Always remember a perfect marketing strategy depends on the present nature of the market, work accordingly. However, sharing videos and photos on social media, creating SEO optimized content, etc. are some useful tools of marketing.