Today’s business realm is truly running through busyness. It is excessively detailed and highly decorated. Nobody has much time to focus entirely on you or your business. A business card is an identity that you show to others. It should be impressive enough for others to focus on you. The card itself should invite them to start a business dialogue with you. A business card helps people to reach out to the professionals directly and begin a relevant business conversation.
To open a business dialogue through e-mail or any other digital network, there’s a need for written conversation. Everyone feels comfortable in an open conversation with another side to understand each other better. Thus, a business card is a must for your company, and here, you will know all about business card printing.
Understand the Difference Between RGB And CMYK Color
The computer-generated color system doesn’t match the printer generated color system. This is a vital element that has to be dealt with at the beginning of placing an order for your business card. The computer follows the RGB color system. It means a computer considers three basic colors—red, green, and blue, and with these basic colors, it prepares other colors.
On the contrary, a printer follows the CMYK color system, which means a printer recognizes four colors—cyan, magenta, yellow, and black to form many other colors. So, both systems are different. RGB indeed has wider extensional options to create many other colors, but you should remember when it comes to considering printing your business card, you should choose the CMYK color system for better printing options.
Understand the Resolution
Content designing on the web and printing on a thick paper are completely different in their contextual visual effects. A resolution set for a web design may fit the digital platform, but the same may not fit when it comes to print.
A low resolution may cause untidy and blurred appearance while it is printed on a paper, regardless of the quality of the paper. So, you have to understand the resolution factor while ordering for business card printing.
The resolution of the card’s design and contents are the key factors to get quality printing work. The resolution depends on dots per inch (DPI). The DPI is the determinant factor that decides how many dots per inch will be printed on your card. In standard printing, practice follows 300 DPI.
If you opt for more than 300 DPI, it will increase the size of your file without enhancing the quality of printing. However, don’t create any confusion between DPI and PPI (pixel per inch) because PPI relates to the density of the dots.
Understand the Designer Scale
Scaling is the next important factor to decide the correct resolution of any image and matching DPI. When you’re watching the image on the computer screen, it may appear nice. When it comes to printing, the size of the image matters a lot to fix its resolution. The size of the image and content of your card have to be ascertained first, and it should be scaled properly.
Only then, proper resolution and correct DPI of the image and text should be set to avoid the blurred and untidy appearance of the business card. Before final printing, a test printing sample should be collected for verification of printing criteria.
Understand the Bleed
Bleed in printing is described as space outside of an image or content left blank, which is to be trimmed off. In every printing, paper skips or moves while a continuous and large volume of printing occurs. Therefore, you should take care of the margin outside the edge of the card design and content.
If the printable text or image goes beyond the edge of the paper which is to be trimmed off, your card will look odd. To avoid this problem, a little space is left beyond the edge of the card text and image so that paper can move without overlapping the text or image, and the edge can be easily trimmed off as usual.
However, the present day’s advanced software takes care of bleed. Still, you should ensure while designing and finally ordering for business card printing, that at least 3mm space has been left on all the sides of the image and text as it is a good practice.
When you finish reading this article, you will know about the detailed issues to be considered for printing your business card and the importance of such a card in the business world.