Pinterest may not appear to be a giant in the league of Facebook and Twitter, but it does have 200 million monthly users and hits specific demographics out the park. In the United States, for example, half of all millennials use Pinterest, and around 68% of women between the ages of 25 and 50 do too, with the number of males growing steadily.
If you’re a business owner looking for some of the best marketing return on investment, understanding how to use Pinterest strategically to reach more customers can be invaluable. Let’s look at some of those tips and tactics more closely.
Social media skills are not merely a gift some are born with, and others aren’t. Like most skills, they require research, practice, and most importantly, guidance from a proven success story. Marketing on Pinterest is no different for anybody that runs a website or blog. Those who want to drive consistent traffic to their site that in turn converts to sales should enroll in a course to maximize their presence as quickly and successfully as possible.
By simply adding a save button to your website, browsers can access your content with just one click and drive pinned content views from your site up by as much as four times. You can also automate the process, adding a clickable save button to every image on your website or specific images only.
Evenings and weekends, which are peak times on Pinterest, should be utilized, and it’s recommended to post consistently at these times throughout the week, rather than all at once. Planning ahead for special events or holidays shows optimal success when begun 45 days before the occasion.
Visuals are key
A significant reason for the success of Pinterest is its visual appeal, so it makes sense to update quality imagery that is clear and interesting. Lifestyle images, showing products in use, have the best success, and those that wish to access beautiful, high-quality images with minimal effort can do so from stock photo websites.
Although Pinterest is primarily a visual site, those marketing on Pinterest should undoubtedly make use of strong, clear language in descriptions and incorporate keywords that ultimately lead to more click-throughs and engagement.
It’s easy to forget that Pinterest is a social network and not merely a billboard, so actively engaging with pins related to your business, but preferably not in direct competition, is essential. By encouraging staff to get involved and contribute, you can reap more success along the way.
Understanding analytics helps guide you in the right direction. By understanding which posts and content perform best, you can narrow down your focus and drive the most traffic to your site.
Pinterest ads are obviously an easy way to get more views for your content and often provide exposure well over and above what it costs.
We’ve just scraped the surface of how Pinterest can improve sales and interaction within a business, but there are plenty of courses available online that delve into the specifics. Finding a reputable marketing course is the first step to understanding and actively using these concepts. It could be the best decision you’ll make as a business owner or marketer.