Does tapping a whole new market interest you? Do you want a head-start into multiple markets? Well, cross promotion is your solution. Yes, believe me or not, this is one of the most effective ways of growing your explicit following. But wait, having said about this new-fangled technique- do you know what is this and why are people/companies inclined towards it? Read on since we uncover what it is and how to get your following rolling with this alluring approach.
Cross-promotion is a marketing technique that works tremendously well in connecting the business with its potential customers through diverse marketing channels. Normally, businesses engage in collaboration for meeting their explicit business needs, which can be taken as simple as getting yourself promoted on a platform that you’ve never set your foot on before. The experts in cross promotion state it as the process of exploring new territories, but you get the gist, right? Here, we’ve covered a bunch of alluring cross-promotion ideas for helping you grow your business to an all new level while helping you connect with new people. Dwell onto this method, and watch yourself in a win-win situation always. Kickstart your marketing campaigns with these exciting ideas:
- Employ Social Media:
One of the greatest influencers that history has witnessed is none other than social media. Yes, the decision-making process of the customers has been shaped greatly and statistics are a proof. The experts in cross promotion say that social media influences the purchase decisions of around % consumers. This works wonders for you since it not only adds to your businesses’ revenue but also increases the credibility of your brand.
- Facebook Page Social Tabs:
There are numerous third-party apps that willingly allow adding some social tabs on your Facebook Page. You might have heard of apps like ShortStack and PageModo. Yes, these are the ones that even Facebook has allowed, and these work by granting access to the page visitors on numerous other social media platforms. Great, isn’t it?
- Email Marketing:
Emails are seen as a pivotal tool in today’s contemporary world since everyone is accustomed to checking their mail box at least once in a day. Emails work tremendously well since the social media marketers have been integrating their usage by sending out emails in the numerous forms like newsletters. This strategy not only increases the page views but also aids in upsurging the overall engagement.
WordPress is a great tool right? So why not use this exemplary tool for sending this website content to all your social media platforms all by itself. The best you can do is use your new social media posts and embed those on your website’s sidebar. This technique works extremely well in improving your inbound traffic, and is also one of the most cost-effective ways. The experts recommend using CoPromote as a powerful social media tool.
- Join hands with a non-competitor brand:
One of the best ways of expanding your business to new markets is partnering with a brand that’s not a competition to you. Some of the best partners for growing your business through cross-promotion collaboration are local businesses, influencers, or NPO’s. To make this work for you ensure that the nature of work and the type of content you’re planning on sharing is well discussed amongst both the parties and has relevancy to your target markets.
- Guest on Podcasts:
This new-fangled technique has earned laurels in recent years, and I’m sure this will continue to upsurge with time. People today have been looking out for podcasts greatly, and what better for an eCommerce brand to be featured with an esteemed personality on a podcast. Podcasts are a great medium of allowing a business to talk about their brand, and showcasing the level of knowledge and expertise they possess. You can also highlight your culture, value sets, morals, philosophies, and give your customers an insight of your unique business and personality. People all across the world have been unveiling the power of podcasts for their businesses and believe me when I say that it is working tremendously well for them.
- Cross-promote on Pinterest:
Pinterest is one of the most developing platforms on the internet, which also makes it an excellent tool for cross-promoting. Yes, you heard me right! I consider this tool amazing because it showcases images, and images work wonders in telling your brand’s story. You can create backlinks to your content. This form of marketing has developed itself as an elegant tool for establishing its clutch over newer markets and for reaching out new communities, making marketing even more coherent.
Who isn’t fond of a win-win situation? Well, I suppose everybody is especially when both the parties are in an added advantage- the one they were never in before. Yes, that’s the power of cross-promotion. Indulging in the use of cross-promotion seems to benefit both the parties mutually while opening doors to a ton of leads. All it takes is linking up with the right brands that share common interests with you and watch yourself rolling in profits.
Tell us which cross-promotion ideas are you looking forward to trying!