In this day and age, it’s so easy for people to find out just about everything they need to know about a local business before setting foot inside it. They can jump online and spend 15 minutes reading reviews for a business to see what they can expect from it.
Studies have shown that about 90% of people do this prior to visiting a business for the first time. Additionally, almost 75% say they would be more likely to patronize a business after reading positive reviews for it.
With these stats in mind, getting a Google 5-star review from as many customers as you can should be one of your top goals as a business owner. The importance of reviews simply cannot be overstated for local businesses. They’re responsible for driving a lot of traffic to them when they’re positive.
Here are five ways in which Google 5 star reviews can benefit your business.
1. Gives People a Reason to Trust Your Business
Establishing trust with customers has always been important for businesses. But it’s especially important in 2020 since more than 50% of people now say they don’t trust most businesses to do the right thing.
You can show people that your business is trustworthy by collecting a Google 5-star review from as many customers as you can. The more people that leave you one, the more people will trust your business as you move forward.
Trust is a very tricky thing because you usually have to spend a long time building it up. But online reviews have made it possible for businesses to establish some sense of trust within just a few minutes.
2. Makes It Easier for People to Find Your Business
When people who live in your general area are looking for a business that provides the products or services that yours does, you want your business to show up in their Google searches.
For example, let’s say that you own a hoagie shop. You want your hoagie shop to appear in Google searches when people search for “hoagies shops in [your city/state].
This probably isn’t going to happen if you don’t have a single Google 5-star review. Google is instead going to point out other hoagies shops with better reviews to those who are looking for them.
By racking up Google 5-star reviews, you can put your business’ name at the top of search engine results pages, or SERPs. You can also improve your business’ search engine optimization by putting together enough positive reviews.
3. Sends More People to Your Business’ Website
When people are looking for a business like yours in your area, you want your business name and contact info to pop up. You also want people to be able to browse through the reviews you’ve brought in over time.
A Google 5-star review will help with both of these things. But it’ll also take things a step further than that.
In addition to your business name and contact info appearing at the top of SERPs, your website will also show up there thanks to your improved SEO. This will lead to more people clicking through to your site to see what your business is all about.
And that’s really the name of the game, isn’t it? As long as you’re able to generate some buzz around your business online through Google ratings and reviews, you shouldn’t have any trouble increasing your sales and creating a loyal customer base.
4. Highlights Your Business’ Commitment to Customer Service
Is your business committed to providing the best customer service in the business each and every day?
If not, you should make customer service a bigger commitment right away. Your customer service is going to need to be next-level for your business to be as successful as it can be.
If it’s not? People will notice, and they will make a note of it when leaving a review for you online. And you don’t want that, do you?
You can avoid having poor customer service stain your business’ reputation by striving to deliver excellent customer service at all times. By doing this, you’ll stack up more positive reviews that focus on the great customer service experience you provide.
This will result in more Google 5-star reviews that will shine a light on just how good your customer service is.
5. Allows You to Build Your Business Up Over Time
If your business accumulates a lot of 3-star and 4-star reviews on Google, it won’t be the end of the world. These reviews will show that people can, for the most part, trust you to provide them with a good overall experience.
But you’re not going to be able to enjoy the type of growth that you want to enjoy if you’re not getting a Google 5-star review from every customer who comes through your front door.
It’s essential for you to do the things that it takes to earn as many 5-star Google reviews as you can over time. When you do, you’ll see a direct correlation between the number of 5-star reviews you have and the growth of your business.
It won’t be long at all before you’re opening up additional locations, expanding your operation, and even moving into neighboring cities and setting up shop.
Work Hard to Ensure Every Customer Leaves Your Business a Google 5 Star Review
Want to encourage more of your customers to leave you a Google 5 star review after enjoying a positive experience with your business?
It’s not as difficult to get them to do it as you might think. In fact, 70% of people say they will leave a review for a business if a business goes out of their way to ask them for one.
Start asking your customers to leave positive reviews for your business. You can begin to enjoy all the benefits mentioned here and see a spike in your sales in no time.
Interested in learning about other steps you can take to help your business grow? Get some great business ideas by browsing through the articles that we have located on the rest of our blog.