You’ve always loved the fast pace and the competition of the real estate world.
And though you were on top for a while, lately it seems like you’re falling behind other agents. Or perhaps you’re just getting your business off of the ground, and want to ensure you start off with a bang.
Either way, the best way to be successful is to develop a big book of potential and current clients.
In this post, we’ll tell you all about the top tactics you need to know when learning how to generate clients in real estate.
Follow this advice to shorten your sales cycle, improve your local reputation, and take your business to new heights.
Start a Podcast
It’s no secret that things like video marketing, strong website design, and even promotional materials are important aspects of successful real estate business ideas for your marketing plan.
However, what if you went a bit of a different route? We love the idea of creating podcasts that your market can listen to while they’re on-the-go, doing chores, or even when hitting the gym.
You could cover hyper-niche topics, like statutory trust disadvantages, or more general ones, like how to stage your home so that it looks larger than it really is.
You could even interview popular home renovation companies and interior designers in your local area, to strengthen your connections within your local market.
When in Doubt, Blog
Blogging is also an incredibly effective way to generate new leads for your real estate business.
In addition to helping you to increase your authority and connect with your readers in the comments section, blogging is also an awesome way to show off your available properties.
Make sure you hire a professional photographer to show off the houses in the best possible light. You can go into detail about why you live the space, the kind of family it’s right for, the surrounding neighborhood, and much more.
Join Local Clubs for Real Estate Professionals
The real estate profession is certainly no exception to the “it’s all about who you know” rule.
First of all, especially if you’re tapping into a new market, it helps to get a deeper understanding of local buying and even design trends from people who have experience in the market.
But expanding your network also means increasing your reputation within the industry. Soon, you’ll find that you’re just as much of a force to be reckoned with as the other powerhouse agents you’re running elbows with at industry events.
And while of course, many of these agents are your competitors, you can help each other out, too.
Maybe you have a property that they know is perfect for a client, or vice versa. Consider splitting the commission or working out some kind of an arrangement where everyone wins.
Embrace Virtual Tours
What’s another key marketing aspect you need to understand when learning how to be successful in real estate sales?
Hosting virtual tours.
These tours are much more than just the “next big thing” in real estate marketing.
They help you to close deals faster, get higher offers from multiple buyers, and allow both you and your clients to see homes at the most convenient time possible.
Plus, a virtual walk through means that viewers can get answers to their questions about a property in real time. And because the people joining your virtual tour know that they aren’t the only ones watching — and that others are interested in the home?
They’re much more likely to make a fast offer.
Get Active on Social Media
Finally, if you want to learn how to generate clients in real estate, accept the reality that social media is something that’s too important to overlook.
You need to create social media profiles on at least three different platforms. We strongly suggest that you try focusing on Facebook, Instagram, and Twitter at first.
Ensure that your branding is consistent across all your social media platforms (use the same profile picture and make certain your contact information is up-to-date.)
But why does social media marketing matter for real estate agents?
First of all, you’ll have a wonderful place to share those podcast episodes and blog posts you’ve been developing. But more importantly, you can interact with potential clients directly and let your market know the kinds of properties you have available.
You can answer questions quickly, schedule viewings, and even use social media to keep in touch with your current clients. Aim to post at least three updates a day, and study up on relevant real estate hashtags to get them in front of the right audience.
How to Generate Clients in Real Estate: Wrapping Things Up
You’ve worked incredibly hard to get your real estate business up and running.
Don’t let a lack of knowledge regarding how to generate clients in real estate slow you down.
Instead, rely on the ideas in this post to make more sales, connect the right people with the right properties, and dominate your local market.
Looking for additional advice on how to master the art of digital marketing? Want to understand which printed marketing materials are worth the investment? Just want to make a great first impression on your clients?
We’ve got you covered when it comes to all that and more.
Keep checking back with us for the latest news in the real estate world and more tips and tricks on how to grow your business.