Guest posting is arguably one of the best content marketing techniques yet few business and web owners really know or tap into the benefits of guest posting. While guest posting sounds as simple as posting content on other people’s websites, there is more to it. In this article, we will tell you more about guest posting and how it works to improve your own website.
Benefits of Guest posting
Boost SEO Rankings
One of the biggest benefits of guest posting is what is known as link building. Yes, when you guest post on a website or a blog, the host website or blogger would normally allow you to include a link back to your own site. What this means is that the more guest posts you have out to the right sites, the more trusted you get by search engines through backlinks to your webpages. Thus, over time you will increase your authority in Google search engines. Your site will then rank higher for the right keywords, a feat that translates to higher conversion rates as well
Increase Traffic
Want more people on your page? Guest posting is one way to increase web page visitors. When you post a quality article or a commentary on a popular site, people will read your post and this might generate referral traffic to your own site. People might gain an interest in finding more about your products or services. However, for you to reap guest posting benefits for traffic, carefully consider which sites to publish your post. You should consider top domain authority websites like including Forbes, huff post and the Guardian e.tc. It doesn’t have to be the only top sites in the world, but try to go for high page ranking sites where you can get a lot of genuine traffic to your webpage. You can use a guest posting guide to help you understand more about picking the right websites for your campaigns.
Promote your Brand.
Guest posting is also a nice form of digital PR where you can get can do brand awareness for your products or services through other trusted sites. The third-party sites will act as your voice to a new audience and over time, the guest post-campaign will translate to a good reputation and conversions.
Establish authority in your Niche.
You can use guest posts as a way to put yourself out there as a thought leader in your niche. But, this is only possible by writing content that adds value to your guest site. Don’t just churn out content, let the readers know that they can rely on you for quality content and solutions. You can only establish yourself as an authority on certain subjects/niche by writing and sharing well written and informative articles in your guest posts.
Guest Posting Tips
Reaping the benefits of guest posting takes effort and patience. Here are a few tips to help you make the most of your guest post campaign:
- Do research to find the right keywords to use in your guest post content
- Find top sites in your niche that approve guest posting. Here is a nice article that covers ways to get editors to publish your guest posts
- Study the popularity, authority, and audience of the site you want to post.
- Ensure that you can provide added value. (Make people want to read your blog/commentary)
- Automate and use guest post software whenever you can
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