Content marketing is a vastly encompassing field with countless methods you can employ. For this reason, many find the idea of actually coming up with the content marketing best practices for creating an effective strategy intimidating.
This could be true whether you’re an established business looking to expand your reach of appeal to a greater population or a startup who knows that you’ll have to use content marketing to get your brand out there.
Even if you’re familiar with the field, perhaps working as part of a digital marketing team, keeping up with all the new content marketing trends can be quite difficult.
Still, even with the constant evolution of the content marketing field, there are some basics that unshakingly find success.
Here’s a brief guide to some of these content marketing best practices, no matter what type of business you’re in.
1. A Picture is Worth…Well, You Know
Often the most overused sayings are the ones most applicable. Although the saying that “a picture is worth a thousand words” may go down in history as the most overused saying of all, it’s not without reason. This idea is not only backed by scientific evidence but likely an experience you yourself have had.
Think back to the last conference you attended. What do you remember about any of the speeches given? Was it a part of the speech itself, or, rather, an illustrative method used?
Oftentimes it’s an effective use of multimedia we best remember, even long after we’ve forgotten the actual words associated with it. This why a conference speaker often employs a slideshow program or other illustrative presentation software.
In content marketing, it’s much the very same concept. Employing the effective, appropriate use of pictures into your content production will enhance written content. This can make a lasting impression on your website and social media pages.
2. Appeal to the Masses With Infographics
Infographics are an incredibly effective way of condensing data, statistics, and information into an easily digestible form that anybody can benefit from.
This type of multimedia can be used in a number of ways to have a positive influence.
You can use infographics to:
- Convey the value of an offer
- Express survey data
- Make a comparison showing the proven benefits of your product or service
- Simplify and educate consumers about your product or service
As with using pictures to tell a story, you can use a free infographic maker to have a lasting, memorable impact.
3. Written Content Marketing Best Practices
When it comes to your written content, there are some standards that all effective marketers adhere to. You may even be able to consider it etiquette.
Draw readers into each and every paragraph by writing compelling headlines.
Inform, don’t just promote. This will show consumers you’re out to benefit them, not just yourself.
Back up your writing with authoritative sources. This is especially important if you’re a startup just beginning to get your brand out there. In the eyes of many, you’ll have little authority starting off, no matter how knowledgeable of the subject you actually are.
Authoritatively backing up what you have to say can quickly build your own reputation as an authority on the subject.
Give attention to actual writing quality. Poor grammar, spelling, and formatting can quickly undermine an otherwise informative article. The quality of your writing is going to reflect on how consumers view the quality of your overall brand.
Marketing Success Means Business Success Which Means Personal Success
Using these basic content marketing best practices will give you a great foundation towards the sustained success of your marketing strategies, and thereby your business itself.
Using these cornerstones, you can continue to adapt and employ other marketing trends as they come and go.
Check out our blog for further tips when it comes to growth of all kinds. We’re looking to keep helping you to grow as a person, grow as a business, and gain the satisfaction of finding success in all you do.