When popular social media platforms were brand new, building a social media presence was a breeze. Most people who have tens of thousands of followers (or more) started back when those apps weren’t nearly as populated as they are now. 7 out of 10 people in the U.S. now use social media!
Whether you’re a business owner, an artist, or someone who’s interested in their own personal branding, you know how important having an online presence is. But how can you build your social media presence from scratch when you have so much competition?
We’re here with advice. Read on to learn all about building a social media strategy.
Would you follow a social media account that wasn’t interesting to you? Even if it’s a business that you enjoy or an influencer that you find attractive if their content isn’t keeping you locked in there’s no reason that you’d continue engaging with it.
Remember this when you’re creating your own social media marketing content. You want to provide something interesting so your followers have a reason to continue following you.
Continue reading here to learn more about providing value and more.
Consistency is key when you’re trying to build a strong social media presence.
You don’t have to post every day, but you should post often enough that you can keep yourself in the minds of your followers. They may not continue following someone who doesn’t post enough.
It’s helpful to create a content calendar for yourself if you have a hard time staying on top of it.
You should also keep your “brand” consistent. Whether that means sticking to a consistent color scheme, maintaining a brand voice, or using similar music across your platforms, this will let people know what to expect from you.
Pay Attention to Trends
When it comes to platforms like Instagram and TikTok, following trends is everything. That said, you need to make sure that the trend is right for you.
When a new sound gets popular on TikTok, people tend to look at pages and pages of content with that sound. If it suits your content, try using that sound in your own videos.
Make sure that you’re using it in a way that makes sense. It’s not uncommon for brands to “try too hard” to fit in, and this is a turn-off for many younger social media users.
Remember the “Social” Aspect
When you’re building your following, don’t forget the “social” part of social media. Especially at first, you need to try to connect with your followers.
But what does this mean?
It’s helpful to respond to comments as much as possible. This will up your overall engagement which will make your account more visible on the platform.
You can also ask questions in your post description so people will comment more.
Start Building Your Social Media Presence
Building a social media presence from scratch is no easy task in 2022. Try starting with these tips. Remember: be consistent, keep it social, pay attention to trends, and provide value of some kind. Good luck!
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