Businesses of all stripes have finally clocked onto the importance of Search Engine Optimization (SEO) for lasting success and sales. In 2019, the average monthly SEO spend for smaller American businesses amounted to just under $500 a month.
For larger companies, this figure is substantially higher. What is notable is that, despite being a fringe activity merely a decade ago, SEO is now an integral part of any competent business strategy.
If you’re looking to boost your SEO and land yourself at the top of Google search results, you will need an SEO service provider that can deliver? But how to choose an SEO company?
There is a wide range of factors you will need to consider to find an SEO provider that can deliver results for you. Here’s what to keep in mind.
1. Avoid the Red Flags
When beginning your search for a company for SEO purposes, it is important to know the red flags to look out for. You should take the time to browse the SEO company website to see if you spot anything suspicious.
Firstly, avoid any company that talks about SEO in an abstract way, or sells SEO as a kind of magic cure-all for all of your company’s ills.
Avoid any company that offers “the greatest SEO” or claims to know the “trade secrets” of search engine companies. Chances are they don’t know what they are doing.
2. Think Local
With so many businesses trying to land on the first page of Google results, it’s fair to say that it is an incredibly competitive field.
That’s why you should consider SEO experts that have specific knowledge of local markets and can tweak your local SEO accordingly for the best results.
3. Choose an SEO Provider That Can Meet Your Goals
There is no such thing as a single “SEO strategy”. Everyone company pursues SEO to meet their own specific needs and goals.
Perhaps you are looking to increase conversion rates on your landing page. Perhaps you are trying to drum up interest in a company event. Perhaps you are trying to target a specific demographic.
When looking for a good SEO company, always ask whether they have the experience that you need to meet your specific goals.
4. Define Your Budget
Virtually all SEO companies charge a wide range of rates for different packages and services.
While this means that there is an SEO provider for every budget, it always means that keeping costs under control can be difficult.
Define your budget in precise detail before you hire an SEO company. Stipulate your budget clearly and insist that you will not exceed it. This way, you can keep all costs under control.
5. Transparency and Communication Are Key
Finally, it is important that you choose an SEO provider that acts as a collaborative partner.
They should be easy to reach and willing to engage in a dialogue with you at any time. They should be crystal-clear about the methods that they use and transparent about what they are doing on behalf of your company.
SEO can be a murky field at times, so it is important to choose a provider with professionalism and integrity.
Learn More About How to Choose an SEO Company
With these 5 tips you should be ready to find the best SEO company that fits your needs. If you want to know more about how to choose an SEO company for your business, I’m here to help.
Make sure to read my Business section to find out about more ways to grow your business.