In 2018, the sale of skincare products in the United States grew by 13%, reaching $5.6 billion. The beauty industry has been seeing dramatic changes in recent years. Now that we’re in 2020, the beauty trends that you’ll see everywhere are too expressive to go unnoticed.
Women are going a notch higher in beauty. The makeup and adornment pieces that people are embracing this year are not anywhere near neutral. Be ready to see multicolor everywhere, from the eye makeup to accessories.
If you aren’t up-to-date on the beauty trends to expect, keep reading. Here are some of the seven most influential beauty trends that will take the limelight in 2020.
1. Pastel Eyeshadow and Eyeliner
Pastel shades will be the in thing this season. While some people will have it as a liner, others will opt to wear it all over the eyelids. The trend was manifested recently when the Oscar de la Renta models had the pastel eyeshadow in lilac, peach, mint, and blue.
Drugstores already have these products. But if you’re a DIY enthusiast, you can mix your silvery-white shade eyeshadow with a darker hue to soften it.
If you haven’t seen light-pink pastel eyeliner on your Insta feed, you should probably update your followers with this new eyeliner. Pastel eyeliner highlights your eyes without making it appear too colorful. For lovers of subtle yet noticeable makeup, pastel eyeshadow and eyeliner are the real deal.
2. Brightly Colored Mascara
The days of black or dark shades of mascara are slowly fading. Cosmetic manufacturers appreciate the new beauty trends. As such, the number of brightly colored mascara in the market is increasing.
If you don’t shy away from colors, bright pink will have everyone having a second gaze. But for those who thrive in neutrality, green or deep blue mascara will do the magic. The dazzling outcome is worth trying.
What’s more, your colored mascara might be the only makeup you’ll need. You can be minimal on the lips and other highlighters. With brightly colored eyes, adding different hues on your face might be a total flop.
3. Illuminated Complexion
A glow will remain to be trendy over the years. One of the natural ways to keep your face illuminated is by exfoliating your face regularly. The fresh layer of skin will make you have a glowing complexion.
Besides the routine care, you can get that instant shimmer and shine your way to the night party. Complexion boosters and highlighting products are some of the latest trends that will dominate in 2020. Everyone wants a flawless glow, and with the right products, it’s achievable.
4. Use of Crystals
Other than having crystals in beauty products, the gems you’ll see in 2020 will be more visible. Gemstone eyes are some of the latest beauty additions that are gaining popularity. Models are having all sorts of colored crystals around their eyes and lids.
Gemstones on the eyes are self-expressive makeup that ladies are embracing. While the bright colored crystals such as ruby red are more popular, there are subtle variations. If you want to jump on the bandwagon, you can start with the toned-down crystals and graduate to more popping colors over time.
Crystals are gaining precedence in nail art. If you check on Pinterest, the variety of crystal nails options is inexhaustible. The crystals give your nails a striking appearance.
Your nail technician can place the crystals along your tips or cuticles. You can also invest in glitter polish and have your DIY crystal nails any time you want.
5. CBD products
By 2024, CBD sales in the US will be more than $24 billion. The popularity of CBD oil in the pharmaceutical and cosmetic industry will increase this decade. More so, in the beauty sector, where natural products are becoming more desirable.
If you’re wondering why CBD oil has taken off monumentally, the benefits of this trending product have sufficient answers. Topical applications of Cannabidiol have unbeatable outcomes on your skin. CBD fights several skin ailments such as acne, eczema, itching, psoriasis, and rosacea.
CBD oil is also gaining traction due to its anti-inflammatory and anti-aging properties. The extra appeal in CBD has made it rank highly among the beauty trends that you will see in 2020 and beyond. If we delve further on the health impacts on CBD, you’ll realize why this popular, yet controversial product is trending.
6. Red Lipstick
Red lipstick is here to stay! Despite the ancient Sumerians using it about 5000 years ago, red lipstick has remained timeless. This year, beauty lovers are embracing the different hues of red lipstick to bring out an irresistible aura.
A single stroke of red lipstick can raise your moods, glam your look, and add to your confidence. The shade of red lipstick that you choose should complement your personality and skin tone. With the endless options available, you won’t miss a hue that you’ll connect with.
7. Adorned Braids
Braiding techniques have a long history. Most of the popular braiding styles that we have today are indeed a rendition of what we had thousands of years ago. Most people are reintroducing the braiding adornments with a touch of modernity and sophistication.
Pearl-adorned braids are one of the beauty trends dominating 2020. Some people are going for the stick-on pearls, while others prefer woven pearls. Whichever way you decide to use them, these iconic additions are everything.
The 2020 Beauty Trends Are More Expressive
The beauty market this year will evolve significantly. The new beauty trends are a combination of old and modern beauty additions. From the ever-impressive red lipsticks to gemstone eyes, the options are limitless.
If you check your Instagram feed, you’ll probably see some of these trends. While most of them are still a reserve for models and celebrities, they are becoming prevalent across generations. Before you embrace some of these latest beauty trends, ensure that you get something that complements your personality and fashion sense.
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