Over half a million new startups crop up in the United States every year. That number has gone up significantly over the last half-decade thanks to a strong economy.
While opening your business’ doors is as simple as declaring that you’re open for business, transitioning from a small startup to a brand to be reckoned with is a lot harder.
After analyzing the small things that differentiate small brands from big brands, we’ve determined that one of the most simple stepping stones that companies take that can really spur their growth is to invest in name badges.
While name badges might seem inconsequential to your operations, that assumption couldn’t be further from the truth.
Below, we break down some of the best perks that your business could enjoy by investing in name badges today.
1. Seamless Communication
As you add more employees to your team, you’re going to notice that communication becomes increasingly strained. More people means more names to remember and that can put pressure on team members to avoid interactions if they’ve forgotten what to call somebody.
When you invest in name badges, you invest in your employees by giving them a constant reminder of who the people are that work with them. That reminder will bolster confidence and lead to more frequent and personable conversations within your business.
2. Decreased Risk of Security Lapses
In big businesses, name badges are commonplace. Not just to help streamline communication but to help streamline security.
The cost of a data breach for a business today is $3.9 million. We’re willing to bet that that’s a tab you’d rather avoid.
When employees are wearing name badges, your security team will have a much easier time building relationships with the those that should be in your office and will have an easier time getting rid of those that shouldn’t.
Remember, all it takes to lose your customer’s records is one bad actor logging onto a company computer.
Name badges help you avoid that possibility.
3. Tech Integrations
One of the coolest things that we’re seeing with name badges is that they’re increasingly being integrated with tech. Name badges today often come equipped with NFC technology that allows badges to interface with computers.
Imagine being able to restrict access to certain rooms in your office based on the NFC signature that’s embedded in a certain team member’s badge. That tech is being used by big businesses all over the world right now and when you invest in name badges, you give yourself the opportunity to do the same!
4. Internal Accountability
If you’ve ever experienced somebody in a large meeting derailing discussions with poor behavior or routinely walking into meetings late, a lack of accountability might be contributing to the problem.
With a name badge, employees will put more stock into what they say and what they do knowing that everybody around them will know who they are and who they need to report to a supervisor if their behavior falls outside of a professional spectrum.
5. Improved Customer Experience
Internal accountability is one thing but external accountability (how employees interact with customers) is another thing entirely. Workers that think their actions will carry impunity often feel more comfortable acting in ways that are not in line with corporate culture.
Nothing puts a stop to that behavior quite like a customer being able to immediately read an employee’s name tag and report their behavior to corporate.
Therefore, with the help of name tags, you have a deeper assurance that your team members will act in a manner that reflects positively on themselves and on your company.
6. Professional Aesthetic
As you’ve seen already, there are a lot of behavioral and performance benefits to investing in name badges. In addition to those name badge perks, there are aesthetic benefits that should be considered.
Think about it, if your employees are out on a sales floor, would they look better sporting corporate name badges or would they look better without them?
We think that the uniformed look that name badges can bring to a team is well worth you investing in them alone.
7. Pride in the Work Place
There’s something about getting hired for a job and then “picking up your badge” that instills a sense of pride in people. That pride that stems from sporting your company’s logo could very well boost your employee’s morale and help them to feel inspired to be leaders day in and day out.
8. Mixers Made Easy
The final reason as to why investing in name badges is a good idea that we’ll share with you is that they are extremely functional during mixers.
Whether your team is at a networking event, a convention or an inter-branch mixer, if your team already has name badges, you won’t have to get mixer-specific reusable name badges like most organizations do.
You’ll be all set to take your team out into the world and have everybody watching know exactly who you are and what brand you represent.
Wrapping Up Why You Should Invest in Name Badges for Your Business
When you invest in name badges, you invest in performance, accountability, professionalism and more. Hopefully, that fact is enough to inspire you to start integrating name badges into your workflow today!
For more information on how you can get the most out of your small business, consider diving deeper into the content that we share on “Young Leaders” today!