Launched a new business site? That’s great, but even the prettiest site won’t earn revenue unless people know about it and visit it.
This is where Search Engine Optimization or SEO comes into play.
However, SEO isn’t something you should do on your own. Hire SEO experts instead and you could save more than time and money. Having the right Squarespace SEO expert behind you could be crucial for your business. The right SEO professional should be able to assist you and guide throughout the process, besides of offering valuable services and accurate results.
Not sure how hiring benefits you? Consider these top 10 reasons why you should hire a professional SEO team:
1. Better Results
The main reason you should hire SEO experts instead of handling the task yourself is to get better results. More importantly, you want quantifiable results. You should be able to see where each penny spent goes and how much you’re profiting from your investment.
Do you want higher ROI within 6 months? How about a lower bounce rate and better cost-per-acquisition? Hiring experts can help you reach specific goals since they’ll tailor the SEO campaign to achieve them.
Keep in mind too that there’s no “one shoe fits all” strategy when it comes to SEO.
The basics stay the same, like prioritizing a mobile-friendly website, but the intricate details always change from client to client. Your business and website might need a different approach compared to others. If you apply a generic SEO strategy, you might not get the results you want.
2. Better Tools
Let’s say you’re at the start of your SEO campaign. If you’re going to do it yourself instead of hiring experts, where do you start? What tool should you rely on to figure out the next step?
For many, it begins with an audit and extensive keyword research. That said, you can’t rely on free tools to get the job done. They could work but you’ll have to invest money if you want to get the most out of them.
Again, you run into the issue of experimenting and wasting time and money on tools you might not need or like. You might invest so much on some tools that don’t retrieve accurate data.
Hiring the top SEO experts eliminates this problem. They use these tools all the time so it’s almost a given that they’ll already have premium tools at their disposal.
Experts won’t bring basic tools to the table either. They’ll have the best in the industry, from keyword research to analytical tracking and on-page optimization software. This guarantees you get accurate data, the information you need to formulate a proper strategy moving forward.
3. More Experience and Skills
Say for example your business focuses on providing plumbing repairs. You know all there is to know when it comes to plumbing but how much do you know about Search Engine Optimization? Can you compare your capabilities in plumbing and equate it to your knowledge in SEO?
SEO professionals know the ins and outs of the job. They do it daily, after all, and for a wide range of clients.
Experience in the field is second to none. They know SEO like the back of their hand and can make recommendations or fixes for issues since they’ve likely encountered similar situations before. They don’t have to waste time and resources fumbling around, figuring out what to do.
There’s no license required to become an SEO professional, but they do strive to get different awards and certifications. These recognitions further highlight the experience and skill they’ve acquired over the years. Certifications not only prove their skill but also their dedication to perfecting their craft.
Do you need proof of their skills and experience? Ask for their portfolio.
Look at the work they did for previous clients. You don’t have to stay in the dark about the data, either. Ask for quantifiable information, like how much traffic and conversion boosts the client saw after hiring the SEO team to aid them.
What happens when you waste six months on an SEO campaign only for it to fail? Who do you blame when you waste time and cash on an SEO strategy that doesn’t bring results?
If you handle your SEO campaign by yourself, the fault falls on your shoulders. You’ll have to start from scratch and invest again to do it again. There’s still no guarantee that your second attempt will fare better than your first one.
Hiring experts can resolve this issue.
If you see no results after investing months into their service, you can ask for a refund. They’ll have to give back the money and work on a solution to get you the goals you set out to achieve. There’s a better scale of accountability when you hire professionals.
SEO experts prevent wasting time and money by tracking data. Keeping a close eye on all the information can alert them about any issues. They’ll know by checking the numbers if they can stay on course or if it’s time to switch strategies early.
At the very least, you can always ask for a refund. You’ll have to start from the beginning, but you’ll at least have the money back, allowing you to hire a different expert team.
5. Staying Updated
Can you train your employees to handle SEO work and run their department in your company? Sure, but is this the ideal scenario? Unfortunately, the answer is no because SEO isn’t a stagnant industry.
SEO changes all the time and this happens because search engines like Google update their algorithms frequently. The whole SEO industry shifts whenever Google makes a significant change to the way it indexes web pages and rank websites. For example, there’s been a noticeable shift towards responsive website design ever since Google released the mobile-first update.
How sure are you that your in-house team can keep up with all the changes in the industry? You’re dividing your resources, maintaining both your main company and the SEO team, and it’s possible you might not have the finances needed to keep your SEO team updated.
SEO professionals don’t have to worry about divided resources. This is their wheelhouse, after all, and staying updated with new algorithms and industry trends is part of their job. You can sit back and relax, allowing the experts to worry about the intricate details and changes.
6. See the Numbers
The good thing about SEO is that you can easily track where you put your investment. You can easily monitor where each penny goes and what those investments achieve.
Experts can, for example, track how much organic traffic your site gets after putting money into a link building campaign or after bidding for specific keywords. They can track if the plugins and new website theme affected your bounce rates and if they boosted landing page performance.
Make sure you take the time to see these numbers. Ask for an explanation whenever necessary. If you paid a certain amount in exchange for blog posts using high-volume keywords, you should be able to ask them a few weeks later if these posts attract traffic and boost conversion.
7. It’s Cheaper
Think going down the DIY route is the more affordable option? This is not always the case! DIY optimization might lead to more expenses and you’ll lose out on potential profits until you get your SEO campaign on the right track.
Hiring an expert guarantees you run a successful SEO campaign the first time through.
You won’t waste money paying for SEO tools you don’t need. You won’t waste money on SEO techniques that don’t work or don’t suit your business and target audience. If you do it yourself, you might end up wasting money training your staff on outdated tactics or strategies that don’t necessarily work, such as focusing too much on Facebook shares and likes.
Outsourcing SEO to a professional also pays back in ROI. With the right professional, like the folks at SEOExplode, you could see more traffic and conversions in only a few weeks. You’ll eventually earn more than you spend, which is the end-goal after all.
At the end of the day, your goal is to earn more and spend less. Hiring an SEO professional might seem like a costly endeavor but the money you don’t waste or irresponsibly spend adds up quickly. With their expertise, you’ll see the revenue cycle back in no time.
These benefits heavily outweigh trying to cut down initial costs and doing SEO yourself.
8. Avoiding Issues with Google
If you make a mistake with your SEO campaign, you’ll initially have to worry about the wasted resources. However, the real problem is if your failed SEO attempt also entangled issues with Google. Inexperienced people could accidentally conduct black-hat SEO techniques without fully understanding the consequences of their actions.
Say, for example, you decided to focus blog content on one keyword. Hoping to optimize it, you decided to stuff it into your blog post. “Stuffing” refers to repeating a keyword every few hundred words, increasing the keyword density to a ridiculous degree.
Google no longer accepts keyword stuffing and if its crawlers notice this on your web pages, you’ll suffer a significant penalty. You might see your page rank go down instead of rising. This means fewer people will find your page, leading to fewer leads and conversions.
Experts know all the rules. A part of their job is to understand the ins and outs of the industry, ensuring they never run into legal issues. They could get into a lot of trouble for conducting black hat SEO and you could sue them if they do.
9. Getting a Second Opinion Matters
Even if you have some experience in SEO, it’s still a better and smarter idea to hire professionals. They could go over your proposed SEO strategy and point out any mistakes or issues. This guarantees a more successful campaign.
Their skillful eyes could help point out where you can improve your SEO campaign or which areas need to get cut out and abandoned. It’s possible you’re putting too much effort on KPIs that don’t matter or you’re spending too much on keywords that won’t increase traffic. They can help you identify if your landing pages need some work and they can help you understand the different metrics to monitor.
At the very least, you can rely on experts to give you advice on which tools to get and to audit your site. From there, you could do it on your own but now with their pointers regarding your weak points.
10. Saves Time
There’s no denying that conducting SEO consumes time.
You need to audit your site first. This involves looking for broken links, pages that won’t load, checking the web design for mobile devices, and doing a speed test for your pages. You also need to check image optimization, keyword optimization, and engagement levels on each page.
That’s only the beginning!
From there, you still need to do keyword research, write new content, build a relationship with other sites for guest blogging and then you need to focus on link building too.
Hire SEO Experts Today!
Why go through all the trouble of doing an SEO campaign only for it to fail? Don’t waste time and money. Hire SEO experts today and let them get the job done for you.
Hiring professionals also gives you space to do what you’re good at – managing your business! You don’t want to split your resources to run an SEO campaign!
Of course, SEO doesn’t end with hiring the right team.
You have to formulate a plan and execute it. Fortunately, we’re here to help. Feel free to read more of our guides now and discover more ways to improve your optimization efforts.