The idea of trying to maintain influence as a business in 2021 is all about taking advantage of digital marketing. While print/traditional marketing still has its place, many recent events have solidified digital marketing as the mainstay, with print marketing placed firmly in the backseat.
For a company to survive in a year that is so heavily invested in the online space, it is crucial to make use of online reputation management software (ORM) as much as possible. Here are just ten rules of effective ORM that a company can utilize to catapult to the top.
1. Identify keywords
To ensure that the company’s online reputation continues to surge in popularity, one of the ideal methods would be to make use of keywords to help with search engine optimization (SEO). As a matter of fact, many of the rules of effective ORM will have much to do with SEO.
2. Make use of a pay-per-click advertising model
The PPC advertising model involves the advertiser paying a small fee each time their advert is clicked. While such a thing provides incentive enough to give PPC a try, it is the overall advantages of PPC that make it so useful for ORM. For example, PPC accounts have extremely useful analytics that a company can utilize to push forward future digital marketing strategies.
3. Utilize content marketing
Content marketing is all about providing articles and blogs to the primary website that can help encourage users to purchase products and services from the site. It is a typical method of digital marketing, and it can help online users feel better about the company in general.
To help maintain a positive online reputation, it would be a good idea to focus on narrowing the target audience as much as possible. It can involve taking advantage of a certain niche or using local events and cultural norms to the company’s advantage. For example, with content marketing, delivering articles relevant to the location of the target audience is a good way to utilize local search engine optimization.
5. The Internet does not forget
The reason why some companies make use of social media policies when it comes to delegating tasks is the fact that the Internet does not easily forget (or at all) any perceived slight. Even the largest companies are not invulnerable to PR mistakes, and it can result in big problems down the line. Remain consistent and professional at all times.
6. Respond to all negative reviews
One might think that effective Online Reputation Management involves taking steps to avoid negative reviews as much as possible with no exceptions. However, negative reviews present a clear opportunity to turn things around. If a company takes the time to respond to a negative review offering to make things right, it will help with their reputation no matter the scenario.
7. Remain consistent with social media
In a similar vein to the rule above, online users are more likely to support a company that takes the time to interact with them. Even if there are no issues and there is no need for the company to interact, an active social media presence can help.
8. Online reputation management tools are readily available
No matter the industry, there will always be the right tools for the job, and the world of digital marketing is no different. There are ORM tools readily available, used by most SEO and digital marketing agencies to make maintaining a positive online presence easier to handle.
9. A company’s online reputation can turn on a dime
The fact that any company’s online reputation can turn around in an instant, it is natural to err on the side of caution with everything the company owner attempts online. However, it also means that remaining consistent and genuine with the company’s approach can similarly turn a negative situation around. It is the reason why responding to negative reviews is so crucial.
10. Take things at a comfortable pace
Last but certainly not least, there is no reason to overextend and cause problems for the company by pushing too hard. Something as simple as taking the time to polish even the smallest digital marketing strategy can have plenty of benefits. It is the same reason why companies that took their time building the best possible website for their businesses are set to benefit from the Google Page Experience Update.
Without a doubt, ORM can be an intimidating process no matter the situation. That said, it does not have to be a miserable experience for even startup owners. Following the rules above is sure to provide positive results.
About the Author:
Ron Evan Tamayo
Ron Evan is a Digital Marketing Specialist and a writer who takes his time writing articles about traveling, psychology, and digital marketing. He learned about the digital marketing industry accidentally almost four years ago. He is currently based in Taiwan, taking up an MBA degree with a focus on Marketing. During his free time, he enjoys going to karaoke, traveling, and watching Netflix.