Smart marketing managers will carefully curate their campaigns to meet the demands of the current market and their industry. If you’re in manufacturing, you need a personalized strategy that connects you with specific clients.
Marketing for manufacturers takes a different approach than traditional digital marketing because it’s centered on B2B marketing, and the clientele is large and complex. It starts with getting to know your brand and continues with detailed planning.
“Once you’ve developed your brand identity and decided how to position your company in the minds of your distributors and users, you can begin to set marketing goals,” says an article from the all-inclusive marketing firm MARION. It also says you should align your marketing goals with your mission statement and then work on a concrete method for achieving those goals.
If you’re at a loss as to where to start, use these simple manufacturing marketing tips.
1. Increase Your Content Marketing
While more than 85 percent of businesses are using content marketing, the Content Marketing Institute reports that only 22 percent are doing it with any confidence. So many B2B marketers are muddling through content marketing, unsure of how to succeed when their clientele is so different from the standard.
Take the next few months to dive into the world of content marketing. It’s highly effective when it comes to spreading your brand to companies who need your goods, but it only works if you’re doing it right. Using a qualified digital marketing agency that specializes in B2B marketing is probably your more efficient, effective, and affordable options.
2. Try Video
While you’re working on your content marketing efforts, work on incorporating more video into your strategy. This form of advertising is becoming more popular, but many companies are still somewhat fearful or unconfident in picking up the camera.
You can capture significant attention and potential leads with a well-filmed how-to video, a look behind the scenes, a safety video, a tour of the plant, and more. It lets clients see exactly what’s going on in your factory, giving them the peace of mind they need to do business with you.
3. Use Paid Advertising
You might be under the impression that effective digital advertising can be free or very cheap. That may have been true a decade ago, but everything costs more money now. To ensure the most exposure for your brand, use paid advertising to your advantage.
Google Ads are probably the best for manufacturers because when businesses search online for suppliers, your ads will pop up. These are much more effective in the B2B world than social media ads, and you can gain excellent traction in your field if you’re smart about placing your ads and digital marketing strategies.