WordPress is the most popular website management application in the world. Slightly over half of the world’s websites are on the platform, and for good reason. WordPress offers a huge amount of functionality which makes it easy for you to create and manage beautiful sites.
WordPress’ functionality also has a number of tools that can help you market your business or brand. Keep reading for a few essential WordPress tips that can help improve your website and generate more traffic!
Use Data to Guide Your Content Strategy
One of the most important things that you can do on WordPress to market your website and brand is to integrate some sort of analytics program. Google Analytics is one of the simplest and most robust tools that you can use to track data on your audience.
The data that you glean from analytics should be used to target everything your marketing team does. You’ll be able to figure out when you should post your content to get the most traction, as well as which keywords people are searching for when they find your site.
You can also use the demographic data that analytics provides you to hone your paid ads strategy. Knowing what demographics to target, or what interests cross over for your audience, lets you increase conversion rates and get more bang for your buck in your marketing budget.
Make Your Site Responsive But Lightweight
There are thousands of plugins available on WordPress which add functionality to your website. Beautifully designed forms, carousels of high-quality images, and interactive polls are all common examples of plug-ins that can increase engagement and keep people on your site for longer. Kurt Chrisler has developed a series of tools that add additional functionality to WordPress and can help you improve your website.
However, using too many plug-ins on your site can lead to long load times, especially for mobile devices. This is a huge threat to your traffic. 53 percent of people browsing on a mobile device will leave a site if it takes longer than three seconds to load.
Remove old plug-ins that are out of date and not essential to your site’s functionality. Keep it lightweight, checking at least once a month with a tool like Google’s PageSpeed Insights to see if there are any problems.
Enable Rich Snippets
A snippet is a description that comes under your site in search results. A rich snippet is a description that comes with more information, and usually a photo. This makes your site stand out from others, and Google and other search engines will rank you higher as a result.
WordPress makes it easier to enable rich snippets because instead of having to teach yourself coding, you can just download a plug-in to do it for you. The Schema plug-in is one of the most popular and free options on the market.
With Thousands of Plug-Ins, This List Is Not Exhaustive
The above WordPress tips are just the start. Your digital marketing plan should be a dynamic one. You should be regularly updating your website and looking for new ways that you can leverage WordPress’ tools to grow your audience.
Want more insights into digital marketing? Check out the rest of our blog!