Every business needs some professionals to make it successful. Everyone knows the common ones, an accountant to keep track of expenses, an IT guy to keep the website and computers running, a marketing specialist to help with branding, and so on. But what about a writer? Surely that’s something businesses can do without, right?
Wrong! A business needs a writer for many reasons. Here are just three.
To Write Compelling Copy
Copy is what sells a product or service. It’s the written equivalent of a sales pitch, and it needs to be just as compelling.
A writer can help to create content that is both informative and engaging, ensuring that visitors to a site keep coming back for more. A good writer can take an ordinary product and make it sound irresistible.
To illustrate, imagine you own an online store that sells cat food. A blog post titled “Top 5 Reasons Why Your Cat Will Love Our New Salmon Flavored Cat Food” is going to be much more engaging – and likely to be shared – than a post that simply says “Our new salmon flavored cat food is now available.”
To Connect With Customers
Connecting with customers is essential for any business, but it’s not always easy. The consequences of not connecting with customers include losing their business to a competitor, damage to your reputation, and even legal action.
A writer can help you to connect with customers by creating content that is relevant to their needs and by using the right tone of voice.
Take email marketing for instance. This marketing strategy is a great way to connect with customers because it’s personal and interactive. But if the emails you send are poorly written, they’re not going to do much in the way of building relationships.
A writer can help you to create email content that is both informative and engaging by using techniques like embedding videos in emails, making it more likely that your recipients will see what you have to say and take action on it.
To Save Time
A lot of businesses make the mistake of thinking that they don’t need a writer because they can just do it themselves. But the truth is, writing takes time – time that could be better spent on other aspects of running a business.
Hiring a writer means that you can focus on what you’re good at and leave the writing to someone who is an expert in the field.
To illustrate, let’s say you own a catering company. You’re good at cooking, but writing is not your forte. Hiring a writer to create some web copy and blog posts about your business will save you time so you can do the actual cooking.
Every business needs a writer! Copywriting, customer connection, and time management are just some of the reasons why. If you’re not already working with a writer, now is the time to start.