If you’re an artist or a crafter and are interested in sharing your wares with others while also making some money off of your creations, you may come to find that this is easier said than done. Luckily, with a little business know-how and a great product, you can find ways to sell your artisan crafts to people who will love and appreciate them.
To help you see how this can be done, here are three tips for selling your artisan crafts.
Find A Focus For Your Offerings
While you might think that selling all kinds of crafts and selling them on all kinds of platforms would give you the best chance at success, it’s actually those who are able to focus their efforts that usually sell the most and build up a supportive community around their work. So rather than trying to expand your net, try to focus on casting your net in the right place.
To do this, you’ll want to consider if you’ll want to do things like special orders or just sell the same type of art or craft to everyone. You’ll also want to decide if you want to sell on your own website, work with an established brand that you can sell with, or do in-person sales like a farmer’s markets. You could also try teaching your craft and skill to others if this interests you. But by finding a focus and putting all your effort into that, you’ll be giving yourself the best chance of success.
Make A Plan For Promotion
Just making a beautiful craft isn’t going to be enough. You have to have a plan for how you’re going to promote yourself and your creations in order to get people interested in them and willing to purchase them.
A great way to do this is by using social media to showcase yourself and what you’re making. You can join groups for the demographics of people who would be interested in what you’re creating, use hashtags to show up for the right searches, and create posts for your creations as well as showing off your process and personality.
Market Your Crafts With Words And Pictures
While taking great photos of your crafts will help immensely in marketing them and getting people to want to buy what you’re selling, you can’t forget to include great descriptions of your products as well. Photos can only share so much, especially if part of the appeal of your creations can’t really be seen well in just a photo, like if your creations are handmade or use special materials. So along with professional photos of your crafts, make sure you take the time to create great descriptions to go along with them.
If you want to have success in selling your artisan crafts, consider using the tips mentioned above to help you in doing this.