Marketing is one of those resources that can’t go stale.
However, not every campaign is as timeless as the Hershey Kiss Christmas bells commercial from 1989.
In 2020, you have to think forward to compete. What cultural changes, technologies, and topics matter most to consumers today? This is what you must answer before crafting your marketing campaigns for the next quarter.
Start by studying the latest digital marketing trends for 2020. Trends are reactions to consumer behaviors. That’s why analyzing upcoming trends is essential for conversions.
Here are three upcoming digital marketing trends to watch, so you can better communicate with your customers.
1. Rise of the Micro-Influencer
The meteoric rise of influencer marketing is one of the industry’s biggest stories of the last decade. However, as people flocked to the influencer life, it saturated the market.
Large followings don’t have the same value anymore, especially when those followings don’t translate to brand sales. Sponsors and advertisers are starting to “think small” and turn to influencers with smaller followings but higher engagement rates.
The rise of micro-influencers is coinciding with the rise of niche marketing. Look for more brands to occupy smaller, niche spaces with engaged audiences.
2. Upcoming Trends in Facebook Alternatives
Make no mistake about it: Facebook isn’t hurting for money. However, the social media network doesn’t have the same appeal to younger users.
Millennials are jumping ship, and Gen Z was already losing interest before they were old enough to have a Facebook. Large social networks like YouTube and Instagram still pull big engagement numbers for teens. But don’t discount smaller networks, like Snapchat, TikTok, and Tumblr, which are huge with teens.
Focusing on smaller, up-and-coming networks is all about the shift to Generation Z. Expect to see more focused strategies for this market in 2020.
3. Getting Personal
It’s not convenience alone that draws consumers to online shopping. It’s the personalized experiences that make shopping online fast, easy, and even fun. This reaction is due, in large part, to the rise of personalized marketing.
Ecommerce giants like Amazon, eBay, and Walmart use personalized marketing to drive more sales and customer loyalty. After logging in, customers see past purchases and personalized recommendations. Some items are even bundled for quick and easy checkout.
Watch for this razor-sharp focus on personalization to impact every digital marketing area, including SEO, email marketing, mobile marketing, and OTT advertising.
This trend really speaks to the monumental impact of big data on the digital marketing industry. Expect brands to invest more in data-driven marketing and analysis tools.
Create Marketing Campaigns with Impact
These upcoming trends won’t last forever. It’s vital to stay quick on your feet and leverage digital marketing trends while they’re still popular with consumers. Remember these as you craft your strategies for the new year.
Trends aren’t just critical for marketing success. You should be following trends in multiple industries, human resources, labor, supply chains, retail management, and more.
Digital marketing trends are just the beginning. Having exceptional resources is essential for business growth. Visit us daily for the latest insights for business, careers, and leadership in 2020.
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