More than 306 billion emails are sent every day, according to statistics. So, if you want yours to stand out from the pack, then you’ll have to make sure it’s special.
This is especially important for you as a small business owner. Marketing and advertising your venture is vital in making it a success. A well-designed email can promote your product or service and take your operation to the next level.
So, who can you write a good message that will convert? Here are our four best email marketing tips for small businesses.
1. Facilitate Email Signups
Firstly, you can’t send a good marketing email without an audience. So, you should make it very clear how your followers can sign up for your newsletter.
Make sure there’s a form your clients can fill out on your website, and that it’s clear and easy for people to find. Also, make sure you explain what exactly you’ll be sending, whether it be product information, discounts, or monthly newsletters. People want to know what they’re signing up for when giving out their email addresses.
2. Be Punchy and Personable
If you want someone to open your email, you’ll want the subject line to be punchy enough to inspire someone to open it. As we said, people get lots of emails these days, so if the subject isn’t interesting enough, it’s going to get deleted.
Once they open the message, they don’t want to read formal or over-the-top marketing messaging. Instead, the email should sound like it comes from a friend — a personable message will keep them reading.
3. Use Other Forms of Media to Market in Tandem
Your marketing email isn’t your only way to generate leads. You might use apps like SalesHive, or maybe you use social media to market your products or services.
You can use the latter in tandem with your emails to build even more buzz. When you send out a marketing email, push the same product or service on your socials, too. That way, your message is echoed and it really sinks in — and it may be even more likely to inspire a purchase.
4. Make Sure It’s Legible on a Phone
Finally, think of how your email looks to readers. Even if you’re designing it on a computer, not everyone is going to read it on such a big screen. They might have to read it from a mobile phone.
So, as you design your email, be sure to check how it looks on a phone, tablet, and desktop. That way, it will be just as appealing and easy to digest as the content itself.
Try Our Email Marketing Tips
These four email marketing tips are just the beginning. Ultimately, it’s up to you to get creative with your messages and strategic with your offers. Soon enough, you’ll realize just how powerful a well-crafted email can be — and all it can do for your business.
Young leaders: be sure to check back with us for more small business and marketing tips.
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