Are you looking to start an influencer marketing campaign, but aren’t quite sure how to do it? Influencer marketing can help you build trust, improve brand awareness, connect with your target audience, and enrich your content strategy.
But, to reap all of these benefits, you need to make sure you’re approaching influencer marketing the right way.
Check out this guide to discover the top tips for starting an influencer marketing campaign.
1. Choose the Right Influencers
Your influencer marketing campaign isn’t going to be successful unless you choose the right influencers. Here are some tips to keep in mind when searching for influencers to work with:
- Find influencers who share the same values as your brand (ie, if you sell gym equipment, look for an influencer who leads a healthy lifestyle)
- Don’t let a large following fool, you- make sure to look at the engagement metrics
- Research the different types of influencers (ie, celebrity, expert, and micro)
Searching for influencers who are relevant, authentic, and reliable will help you launch a successful influencer marketing campaign. You can also check out izea.com to find reputable influencers to work with.
2. Create a Goal
Don’t launch an influencer marketing campaign just for the sake of it Before you launch your campaign, you need to figure out what your end goal is.
Is it to sell a specific product or service? Is it to increase brand awareness? Or, are you trying to get more followers to your social media accounts?
Whatever the goal is, make sure you define it early on, as this will help you figure out which influencers to work with, how you want to word your messages, and the type of audience you want to reach.
3. Define Your Terms
Many influencers are creative people at heart. Therefore, there’s a good chance that the influencers you work with will come to you with ideas on how to run your campaign.
While you should embrace collaboration, don’t just allow the influencer to run the show. No one knows your brand better than you do, and you should stick to your guns in terms of how you want to present it.
Before you hire influencers, make sure you lay out clear expectations for the campaign as well as what their exact role will be. If there are areas for wiggle room/collaboration, make sure to define them early on.
4. Track Your Metrics
Once you launch your influencer marketing campaign, it’s very important that you track your metrics. If you don’t know what is and isn’t working, you won’t be able to make changes.
You can use Google Analytics and other types of automated software to track your influencer marketing campaigns.
Are You Ready to Launch Your Influencer Marketing Campaign?
Now that you’ve read this guide, it’s time for you to launch your influencer marketing campaign. Before you know it, your company will be reaping all of the benefits that influencer marketing has to offer.
Be sure to check back in with our blog for more influencer marketing tips and tricks.