As a business owner, you know that social media is vital to your success. Maintaining a steady presence is vital as customers these days expect to be able to reach you online. The next step in engaging them is using video. Here’s how video helps you to draw customers and create more sales.
Native Facebook Video Engages Viewers Instantly:
You’ll have two main choices when it comes to where you’ll post your videos: Facebook and YouTube. Nothing is stopping you from making a video, putting it on YouTube, and then posting that video to Facebook. However, using Facebook’s built- in video software makes a lot more sense. This is because Facebook prioritises its videos over links from other sites. When a user scrolls through Facebook, a Facebook native video will automatically start playing. It’s a great way to grab a reader’s attention and get them to stop scrolling.
Anything which you do online, the design of your videos matter. More and more companies are booking experts to create their videos for them. You can have professional videos shot for you at your place of business, or you can be creative about your approach. Companies like Liquona create 2D animation, perfect for online videos. Look into hiring video creation experts to create your videos for you. They’ll look more professional and would convince more people to pay attention.
Keep It Short and Sweet:
When creating videos, it’s the content that matters, not the length of the video. When it comes to other forms of content creation, such as blog writing, you might have heard that longer is better, not when it comes to video. This is because viewers want to see what the video has to say, without having to spend a lot of time watching. Make your video too long, and viewers will get bored and move on before you’re finished. It’s recommended that Instagram videos be 26 seconds long, Twitter videos 45 seconds, Facebook videos around a minute, and YouTube videos be about 2 minutes in length.
Entertain The Viewer:
You need to entertain the viewer over everything else. If you’re not keeping their attention, then they’re going to go elsewhere. Create a video that’s in line with your values as a business and gives the viewer something they want or need. As an example, if your company sells gifts, you can count down the top 5 Father’s Day gifts you have in stock right now. It’s interesting, it’s useful, and it’ll keep the viewer watching until the end.
These are just four things you need to keep in mind when you’re creating a video for your business. You need to keep it short, make it useful, and ensure that your video looks professional. Start looking into creating a video for your social media pages today. You’ll get potential customers’ attention and create a more robust online presence.
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