Planning your side hustle business or a full-time company? Having a digital presence is an essential requirement for success. Your competitors are online, building their digital footprint to attract their consumers and so should you!
If you have no idea where to begin or you want to know what elements of being found online are necessary, read on for the ultimate digital start-up checklist.
Web Design And Development
A well designed and thought out website is the first port of call to being found online. A beautifully designed and easy to navigate website is the face of your business, the first impression, and the benchmark for returning customers.
Most consumers are shopping or browsing online and having a bespoke website speaks volumes to your visitors. Websites not only provide credibility to your business, but your online reach is increased which ensures you can reach your target market.
Web design is the front end or face of your website whilst web development is the back end of the process, which ensures the site operates properly. Without a properly designed website, your business will lose out on brand awareness and customer leads.
Search Engine Optimization
You have heard of the term SEO before, but what does this mean? Search Engine Optimization is a process that ensures a website is found by search engines via relevant keywords or phrases. The four most popular search engines are Google, Bing, Yahoo, and Baidu and you need to appear in these search results.
If SEO is confusing or you do not have the time to do it properly, hire an SEO agency to drive more traffic to your website. Harness the power of SEO to bring your customers to you.
Digital Marketing Strategy
Creating a digital marketing strategy will ensure that your marketing goals are set and achieved online on an ongoing basis. Without a proper and well thought out strategy, your company is just taking a shot in the dark. Getting to know where your target market is online and engaging with them is a priority if you want brand repertoire that attracts visitors to your online channels.
Social Media Marketing
Social media marketing focuses on social media platforms which is just as important as your website. Your company may not necessarily need to be active on all social media platforms but having a digital presence on one or two platforms is necessary. The landscape of social media is ever-changing, and your strategy will need to evolve with the latest trends. The most important aspect of social media marketing is content. Content really is king and how your target market prefers their content is a key area you need to concentrate on. The latest content trend is video; short and powerful video clips are the preference of consumers online.
Pay Per Click
Pay per click (or cost per click) is the process of placing an advertisement online and paying the vendor where the advertisement is placed when the advertisement is clicked on. PPC methods work alongside digital marketing campaigns to add digital clout to your marketing efforts.
The above-mentioned elements of online marketing all work like a well-oiled machine in the marketing world and each is as important as the next. By focusing on these five building blocks to a great online presence, your company is bound to attract customers and boost sales.
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