Phones and computers now have the ability to change the color of their screens from blue to a more yellow at night so that you have an easier time putting them down and falling asleep. So when it comes to branding colors for your business or company, it’s important that you choose wisely.
Here are five things to consider when picking colors for your brand.
1. Main Color
Having a dominant color is a good place to start when considering brand colors. Most companies start with one and build around it, so when you’re sitting down to think about your brand’s look, make sure to start off simple.
2. Secondary Colors
Once you’ve got one color down, it’ll be easier to pick the others. Obviously, you don’t want your brand to look too busy color-wise, but one or two secondary colors can make great complements.
Secondary colors will be easier to pick because depending on your main color, you’ll have only to focus on color options that match the main color. You’ll already be narrowed down!
3. Color Meanings
When picking brand colors, it’s also important to think about what the colors might mean and how they’ll make your audience feel.
Oranges and yellows can make people feel warm and cheerful, while blues and greens can give off a more comforting impression. The shades of the color that you choose will also create different feelings as you play with what looks and feels best.
It can be helpful to find the best colors by thinking about your brand identity and what you want to inspire your customers to think or feel.
4. Color Placement
The color placement also can help you think about which colors you want where.
This can be in the context of painting your offices with these services or logo design. The process of considering color placement is most helpful for finding which color will be your main one and which ones will be more secondary.
5. Color Comparison
Finally, there’s color comparison.
Comparing your colors to the colors of similar businesses can help you notice what you like about your colors and what you don’t like. It’s helpful to scope out the competition to see what is and isn’t working before you commit to things.
Be Exciting With Branding Colors
And just like that, you’ve got five easy tips to make choosing branding colors a little less painful. They’re more important than you think, but the process of picking them doesn’t have to break your back!
Take a deep breath, relax, and easily find the best colors for your brand. You’ll have the perfect look all put together before you know it.
If you enjoyed reading this post, be sure to check out some of our other ones, and don’t forget to check back again soon for more content.