You put everything into your medical practice. Your time, your money, your reputation.
How can you make it successful? How can your medical practice grow?
Medical practices need to be at minimum efficient, friendly, and technologically up-to-date in order to even consider expanding.
What else should you consider when trying to grow your medical practice? Here are five ways to expand your practice so you can be the best doctor possible.
1. Hire the Right Help
Surround yourself with a solid, engaging staff. Take your time hiring and be thorough to locate competent and friendly people.
Not only do you need to hire the right people, but you need to continue to treat them and train them well.
One recommendation to get your medical practice to grow is trying phone training for your staff. People don’t love going to the doctor and they may be stressed out or annoyed when they call. Having exceptionally patient and thoughtful staff will pay off.
Knowing how to deal with patients is half the battle in the medical field. We cannot stress this enough: having an incompetent staff is unacceptable and you will not get repeat customers.
2. Market Your Medical Practice
A key aspect of growing your medical practice is marketing. What makes you unique? How do you stand out from the rest of the medical practices?
Focus on that aspect. If you don’t feel like you have anything that makes you special, find a niche. Offer an infant sleep safe course or maybe an exercise program; stick with whatever brand you choose.
The internet is a lovely and vital place for you to market your medical practice. Market by email by sending out a quarterly newsletter. For example, in summer send out pool safety tips and where to get trained for CPR.
Depending on your type of medical practice, you’ll find your corner in the market.
3. Use the Right Software
In order to be successful, your medical practice needs to be efficient and modern.
One way to accomplish this is to get the right software for billing and electronic medical records (EMR), as well as up-to-date medical equipment.
If you’re not sure where to start, check out the most current software, such as a cloud-based EMR system like RevenueXL.
In this age of technology everything, online patient portals are vital. You may also try having an intelligent website or an app.
4. Focus on Appearances
If you want to grow your medical practice you need to already be running your current office as efficiently as possible, but you also need to make sure it looks good.
Make your waiting room as welcoming as possible with lots of natural light and an orderly area. Going to the doctor can be a stressful time for many, so having a calm and clean environment will go a long way.
Your staff should look clean, too!
5. Take Customer Satisfaction to Heart
A vital aspect of growth in the medical field is making the patients happy, and in turn, come back.
There are a few easy ways to gauge customer satisfaction, you can simply ask the customer, or accomplish something more quantitative such as a survey.
A referral system could help spark new customers, but patients will only refer their friends if they were satisfied with your practice.
How Will You Know if You’re Ready to Expand?
Are you ready to expand your medical practice?
If you’re needing to hire more staff to fill appointments, or if you feel like you need more space to house patients, it is time to grow!
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