Video-based marketing is by far the most effective means of getting across your brand’s message to your target audience. With the internet, there’s an expanded horizon of video marketing opportunities alongside traditional ones like TV, billboards, etc.
With an estimated 8.33 million (July 2019), a business can’t miss advertising in NY. There are also numerous billboards to aid your video advertising needs. Video marketing in NY works to diversify your video marketing efforts by format, frequency, reach, and impact.
There are many types of videos, with each serving a specific purpose and a select audience. They include:
Your product or service needs to be introduced to the potential customer first, especially if it is a bit complex to understand. Explainer videos do this job well. They break down high-level concepts into easy bits that many people can understand and connect with the audience emotionally for the best effect.
Animation and voiceover can be adopted as these needn’t show the product/service itself. The focus is more on solving the customer’s problem than making a hard sell. Explainers can be followed-up with how-to and demo videos to answer common questions people might have.
Case Study/Customer Testimonial Video
Many times, customers themselves can be the best marketers for your business. Case study videos tap into this factor. The interview type of setting works best for these, where the customer explains the benefits of using the product or service to an off-camera interviewer.
This type of video will help gain people’s trust, who are skeptical of its direct marketing efforts. Such people base their purchase on the experience and review of previous users of the product/service. The story-telling aspect is what helps to make a connection with the customer.
Manufacturing/Company Background Video
Every business and product has a story behind it, which is what this video format is all about. Background videos showcase the company culture and daily routine, along with some history, usually to cement and improve brand image. New York is home to many companies with a 100-year-old history ingrained into the culture of this city.
Some businesses like ArtKraft Strauss Sign Corporation, Continental Corporate Engravers, and Rambusch Decorating Company are into their fifth-generations. Companies like these and newer ones can also reflect the city’s rich culture while promoting their products or services through video marketing in NY.
Voiceovers are common in these videos, along with some music to create the desired emotional effect. They can be extended to documentary-style video programming too.
These are of short duration and comprise the most eye-grabbing aspects of the product/service. A great example is movies. Movie promos stitch together some of the most exciting scenes from the movie into a 2-3 minute time frame.
They introduce the story but don’t reveal all about it to generate curiosity, which generates leads. The main stars’ reputation is used to draw the audience, similar to how a brand can use its product/service and its leaders’ reputations.
Thought Leadership/Webinar Videos
These seek to connect the field experts to the audience by letting the former explain what it’s all about in a concise, easy-to-understand manner. They generate interest in the field beside the product/service itself while also building trust and a following. They can help start conversations focusing on a particular point of view that’s intended by the business.
Videos are a great way to sway the audience in your brand’s direction, and video marketing in NY gives you the best chance at it.