So, you’re considering trying some new advertising methods in the new year. And while digital marketing is all the rage right now, you want to make sure you still use traditional marketing methods, too.
If this sounds like your current situation, consider advertising to your local market with metal signs.
Believe it or not, a metal sign is a lot more useful than simply sitting in front of your storefront. And because they have many uses, and are so affordable, you can get a big return on your investment with a little bit of hard work.
So what are the various ways that you can market with a metal sign? What kind of metal sign works the best? And is it really the best traditional marketing method for your business?
We’ve got the answers to those questions, as well as a few others, in this article! And after you’re done reading, you’ll be ready to get a metal sign for your business today!
Now then, let’s get started!
1. Outside of Your Storefront
When people think about marketing their business via metal signage, they usually think about a sign posted somewhere outside of their storefront. After all, every business needs to have a sign in front of it somewhere, right?
With that in mind, you might be surprised to see how big of an impact metal signage outside of your storefront can truly have.
Studies show that over 75% of people enter a store for the first time because of its signage. So if you are looking to get more people through your doors, and you don’t have a proper sign already, consider investing in a max metal sign today.
2. In a Public Space
If you live in a major city, odds are there are multiple places around town that you can post signage at. With thousands of people traveling on foot in these areas, it only makes sense that you would want to market in that area.
Of course, you’re going to want to make sure that you’re following all of your local rules and regulations. So it’s a good idea to make a few phone calls before you post any signs anywhere.
But if you get the approval, it’s a great (and affordable) way to get thousands of local impressions each and every day.
3. At Various Local Events
Regardless of what kind of business you own, it’s never a bad idea to get your face out there in the local community. Finding local events that are looking for sponsors or people to set up booths is a great way to get your name out there and make use of your metal signs.
When the end of the year arrives, consider signing up for a few holiday parades and using your metal signs as apart of your parade float.
Sponsoring local sports teams and hanging your signs up around the fields is another great way to get your branding in front of locals.
4. At Trade Shows and Conventions
While you may have to do a bit of traveling to find the right event, setting up a booth and displaying your signs at trade shows and conventions is a wonderful idea. On top of getting your company name in front of new eyeballs, it’s also a great way to make connections in your field with likeminded individuals.
Not to mention the fact that attending trade shows and conventions are a great excuse to travel, which is always fun! You can find quality trade shows everywhere, from your local convention center to Las Vegas to New Orleans!
5. On Your Job Sites
If you work in a field that requires you to leave the office, setting up your metal signs on the job site can be a great way to advertise to everyone in the area. This is especially true if you’re doing work in people’s homes, and thus, are always working in residential neighborhoods.
The best part is, this allows you to stand out from your competition and look even more professional to your customers and clients. After all, have you ever driven by a paper or cardboard sign on the side of the road and not wondered if it was legitimate? Metal is the way to go to catch potential clients’ attention right away.
Advertising to Your Local Market with Metal Signs
Well, there you have it! That is an in-depth breakdown of why you should advertise to your local market with metal signs! So, if you haven’t already, start coming up with metal sign ideas for your business today!
Remember, metal signs are extremely affordable and easy-to-customize. That means you won’t have to spend a lot of money to get an advertising tool that you can use in a variety of ways for a very long time.
Setting up a professional metal sign outside of your storefront is a great way to drive traffic into your building. And if your budget allows it, consider getting a smaller version of your storefront sign that you can use for a variety of other marketing techniques.
For instance, with a smaller metal sign, you can set it up around town, as well as at local events and conventions, advertising your brand to a local audience. You can also set up your sign on job sites and make it easy for your customer’s neighbors to find out how to get in touch with your company.
Own your own business? Looking for more advertising tips and tricks? Check out our blog!