If you are worried that your email marketing strategy is not working and your click-through rate or CTR stats are below par, it directly implies that your subscribers are not clicking your links, which indicates fewer leads and sales. This directly affects your earnings and hinders your overall income.
Hence, it is essential to influence the subscribers to click the button. This guide will help you out with tips and strategies that can help you go a long way in creating a more impactful campaign, which can boost your CTR rate and bolster your business through promising new leads.
The best way to optimize your CTR stats is to get a hold of your current stats from your marketing service provider. Then by comparing it to the industrial standard, you can analyze and implement on improving it.
Here are 5 essential steps that can help you jump over the competition in leaps and bounds.
Pay Close Attention to Email Formatting
Getting the format of your emails right goes a long way in making subscribers reading your email instead of ignoring it.
Try to make your emails mobile-friendly so that they can cater to mobile and desktop users. This is optimizing the user spectrum. Also, avoid riddling images with crucial information since that can lead to subscribers trashing your email because they might overlook the essential information. Optimize the email width so that it caters to all screen sizes. Lastly, create scannable and blog-like emails.
Content is Key
This is probably the most vital factor in your email marketing. The primary thing that can interest a subscriber to go through your email is its content.
Try to make the email interactive through GIFs and video thumbnails to keep the readers’ eyes glued. Make good use of images, as we all know that humans respond the best to visual stimuli. Lastly, make sure that you always ask for feedback with an added impetus of an offer at the end, which can surely make more and more subscribers sit through the survey.
Put Everything Through a Test
The primary way of knowing whether something is viable or not is to put it through a test. Therefore, test everything ranging from email subject lines, preview text, personalization messaging, layout, call to action, timing, and then make decisions. Proper testing yields positive results, always.
First Impression is the Last Impression
With emails, it is always a make-or-break situation, especially with the principal subject line. They determine the destiny of your email, deciding whether you poached a new subscriber or found a place in the trash. Catching the subscriber’s attention from the word go is key and can get the subscriber’s attention rooted in what you have to say.
Experiment and Experience
One of the basic tools for increasing CTR rates is A/B testing. It means sending different variants of your email campaign to a different segment of your target audience and then gathering data through feedback and analysis, which can help you dish out the exact content required by the viable subscriber. The experiments will help you gain experience and help you broaden your spectrum, and that is how your campaign can grow.
The ways to improve your email marketing click-through rates are immense. But the key thing to remember is that emails are a basic tool that helps maintain a steady and wholesome relationship with your subscribers. The more you analyze what they need and incorporate the solutions in your methods, the more they will rely on you and continue clicking.