In 2021, digital marketing has become integral for every business, whether big or small. With the rising dependence on online shopping, entrepreneurs have to maintain an excellent presence on digital forums. You have to create an engaging profile on popular social media forums such as Facebook and Instagram. After all, the majority of potential buyers make purchasing decisions on social media. Likewise, create a well-designed website to improve the overall shopping experience.
Digital storefronts are more like virtual shops where customers can look for products and checkout instantly. In addition to increasing sales, a fully optimized website can also improve search engine visibility. Once your digital marketing campaign is up and running, look out for emerging trends in the industry to upgrade the campaigns. Recently, micro influencers’ trend is on the rise, which means you can promote your products through an influencer.
Similarly, you can also incorporate visual elements on your webpage since they have the highest user engagement rates. The mix and match of different digital tactics will improve your marketing efforts and sales prospects. Here we are listing five ways to boost your online marketing efforts.
Develop a Link-Building Strategy
The ever-evolving Google algorithms and ranking factors scare marketers away. Indeed, SEO can be complex, but the benefits it brings to the table are irresistible. Instead of delving into complexities, stick to SEO’s top-ranking factors, such as link-building. You can publish content on other websites while adding a backlink to your web page. Similarly, request other site owners within your niche to link to your website. An effective backlink strategy can create an influx of traffic on your website while increasing the conversion prospects.
Moreover, you can look for link-building opportunities on resource pages or brand mentions. However, please stay away from black hat SEO practices since Google can penalize brands with paid links coming to their site. Focus on the link’s quality to keep your web page off Google’s radar. Besides outbound links, you can also add internal links to help users navigate your website readily. These links also help search engine bots to crawl to your web page, improving indexing.
Integrate Artificial Intelligence
The dominance of artificial intelligence (AI) has become surreal in the digital landscape. From overtaking mundane tasks to offering personalization in campaigns, AI has become the game-changer in marketing. Thus, before your competitors hop into this emerging trend, leverage AI-enabled servers to boost your online marketing. You can utilize AI to analyze consumer behavior and search patterns. It will give insights into changing consumer tastes and preferences, helping you predict the upcoming demand.
Similarly, AI-based technology uses instant messaging to chat with customers in real-time. It means you can deploy chatbots as your customer service representatives. They have human-like intelligence, meaning the bots can respond to queries and address customer concerns. Best of all, the chatbots are available round the clock, assisting customers 24/7.
Optimize for Visual Search
In today’s digital era, people can use images to search for products and services they want. The visual search option allows people to take photos and upload them on different search engines like Google, Pinterest, and Bing. Since the search engine, bots can’t read or comprehend images; you have to generate information around the image. Perhaps, you could add landmarks, descriptions, or keywords for better visibility. In case this sounds ambiguous, have a look below. Here are some tips to optimize for visual search.
- Provide different images of your products and services instead of relying on a single image. Having multiple pictures captured from different angles ensures leads find your products readily.
- Choose high-resolution photos so that Google can process your photo to match the searcher’s query. If the image is blurry or unclear, the audience will have difficulty getting a closer look at your product, reducing engagement.
- Lastly, you have to optimize the image titles and descriptions. You can select long-tail keywords to improve search visibility. After all, the keywords signal the subject of your image. Also, avoid using a generic name for the files such as ‘img100.png’ and provide a detailed description.
Start Selling on Social Media
Have you heard of social commerce? It is another burgeoning trend in the digital marketplace. Last year, innovators developed ‘shops’ for Facebook and Instagram, allowing users to shop on the platform directly. So, do you have any ‘shoppable posts’ on your social profiles? If not, start investing in social commerce to grow your business. The posts will have a ‘shop now’ button with price and relevant product details. Once the users click on the post, it would directly take them to the checkout option.
Alongside shortening the customer journey from search to conversion, it brings many new opportunities. You can put your products and services in front of potential clients and entice impulse buying behavior. Additionally, social commerce can also attract B2B buyers. For instance, if you are selling software, use shoppable posts to drive demo sign-ups. You also upload videos on your profile so that people can develop a better understanding of your offerings.
Utilize Listings & Local SEO
Unsurprisingly, local SEO has become essential for small businesses that operate on a regional level. The standard SEO focuses on rankings across the country, while local SEO prioritizes appearing in local search results. This strategy can bring leads and conversions since it is more relevant to the local customer base. Any clue how to optimize for the local SEO? Here are some tricks and tips to guide you.
- Create a Google My Business Account to gain higher visibility on the Google search local results. You have to add all business-related information, including contact, address, email, and operational hours.
- Next up, you have to get your loyal customers to write reviews for your business. It will establish the brand’s credibility, encouraging more people to buy from you.
- You can also create content based on local stories, events, and news so that people can resonate with it. Alongside the blog posts, you can also create videos and upload images about the social causes that your business is supporting.
With skyrocketing competition in the virtual sphere, everyone is searching for techniques to help them gain an edge in the market. Before you integrate innovative techniques, make sure the standard campaign social media, email, etc., are offering optimal results. After that, you can develop an SEO strategy, leverage social commerce, and captivate users with engaging content. Similarly, you can improve the brand’s visibility to boost the overall online marketing efforts.