Are you a lawyer who wants to learn how to avoid common SEO mistakes? SEO can be a powerful marketing tool for your law firm when done correctly.
By avoiding these six common mistakes, you can ensure that your website will rank higher in search engine results pages (SERPs) and bring in more leads.
Learn about the six deadly sins of SEO and social media, and how to fix them before they sink your website’s ranking.
Implementing the right changes now can result in increased web traffic and more business opportunities down the road.
Read on to avoid these costly SEO mistakes for lawyers and get started on the path to better rankings today:
1. Keyword Stuffing
If you use too many keywords in your articles, people will not be able to understand them. If a phrase follows another phrase, it is likely that the first phrase was used to manipulate the ranking of the second phrase.
For example: “I went to the store” → “I went to the grocery store.”
But if I wrote about what I did yesterday, you would see that there is no manipulation of phrases or words to improve search engine results. This is because it is written in natural language.
Keyword stuffing used to work, but it doesn’t work anymore. Stuffing your content with keywords will make Google think you’re trying too hard and your website will rank lower.
2. Use the Correct Type of Domain Name
If you have an online law firm, for example, it is a good idea to use a domain name that includes your law firm’s name. This will help people find your law firm when they are using search engines.
This is important for your brand-building and digital marketing strategy.
3. Not Having a Local Business Presence
If you want to attract clients from a certain geographic region when marketing law firms, it is better to use a local SEO strategy. People are more likely to hire lawyers that are close by.
This means that your business information should be indexed by Google based on its location instead of being general.
4. Not Having Site Maps
If you want to see what Google has indexed from your website, go to Google and type in “site:yourdomainname.com”. This will bring up a list of everything on your website.
You can make it easier for Google bots to crawl through and index different pages on your website by using a site map.
5. Not Indexing Internally, a Major SEO Mistake for Lawyers
If you want Google to index specific pages on your law firm website, like the contact us page. So, you need to add “rel=”nofollow” href=”URL” to every internal link.
This is good SEO practice because it helps users find the information they’re looking for on your website.
6. Not Optimizing for Local Search
When somebody types in a keyword related to your business into a search engine, like “divorce lawyer advertising,” they will see your website as one of the top results because you have optimized your website for those keywords.
This is still an important thing to do because it tells the search engine what your website is about, which can help it rank higher in the search results.
Ready to Take Your SEO to the Next Level?
You’ve learned about 6 SEO Mistakes for lawyers and how to avoid them through our blog post today.
Make sure not to commit these six costly errors yourself, and reap all of the benefits search engine optimization has in store for your legal practice!
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