Are you looking to increase your web traffic?
A great, flashy, modern website with all the mod-cons is an asset to the success of any business. But if no one is visiting it, then what does it matter?
Read on for 7 ideas to help increase web traffic today.
1. Produce Evergreen Content
Evergreen content is content that’s relevant way past its publication date. Where some content becomes outdated fast, this content won’t ever go out of date. Over the long-term, it brings in a steady flow of search traffic and leads.
- Provide lasting value
- Helps educate your audience
- Builds brand and company authority
- Helps attacks links
With great, lasting evergreen content you can set yourself up as an industry expert. This builds trust in your brand. It’ll also encourage other businesses to link back to you, further boosting traffic.
2. Revisit Old Posts
Another way to increase web traffic is by using something you already have — old blog posts. If you’ve got an established blog, you’ve likely got an archive of old posts that need a little love. With a little TLC, they’ll be generating search traffic again in no time.
Look for posts that sit around the bottom of the first search page or the top of page 2. These are perfect choices for a little revamping. But how do you do it? Here are some tips for improving old blog posts:
- Update any information that’s outdated
- Add images, videos, screenshots, etc.
- If it makes sense, increase the word count
- Improve your introduction, and hook your readers in
- Improve readability with bullet points and short paragraphs
- Add links to and from relevant other reputable sources
- Republish them as new and promote them
If you have some articles that cover the same topic but with a different angle, merge them. It’ll revitalize older content, and give another direction to keep engaging your audience.
3. Write a Few Guest Posts
Guest posts are blog posts you write for other sites other than your own. In return, you’re getting a link back to your site. This sends traffic to your website and boosts brand awareness.
A big challenge for this, though, is finding suitable sites that will want to work with you. After all, they need to accept your article and agree to post it.
Search specific terms to find guest posts opportunities relevant to your industry niche. Search something like KEYWORD intitle: “write for me”, KEYWORD intitle: “contribute to” or KEYWORD “submit a guest post”. Just switch out KEYWORD for a term that is relevant to your industry niche.
4. Organic Social Media
Put in place a diverse social media strategy. Make sure you’re using the right social media platforms for your brand. Facebook, Instagram, and Twitter are great but don’t forget the likes of Pinterest. 66% of users follow through with buying something after seeing a brand’s Pins.
The golden rule is not to spam your audience. It’s easy for them to scroll right past your post. If it’s not of value to them, then that’s exactly what they’re going to do. Know your audience, and craft content that speaks to them. A keep active with your community, it humanizes your brand and people love that!
5. Build Your Email List
Using your current customer base is a great way to boost website traffic. Repeat readers are key for lead generation, conversions, and traffic goals.
When you post a new article or content offer, promote it to your subscribers/followers. They’ll share it and pass it on, leading to a quick traffic boost.
To get started, build an email list, or grow your current one. Here are some strategies you can use:
Produce gated content for visitors that they have to provide an email to access. When doing this always include calls to action (CTAs) to encourage and guide them where you want them to go.
Easy-to-Access Newsletter Sign-Ups
Have sign-up forms on your site, anywhere from your homepage to your about page. If a visitor enjoyed your website they might want to sign up to a newsletter for regular updates. So make this process easy.
Promote your newsletters and gated content on social media. Use things like a post, or a contest/giveaway. These are great ways to convert followers into subscribers.
6. Frequent Content Creation
Inbound marketing is all about drawing in the right people to your company. One of the best ways to achieve this is regular content creation through blogging. But you have to make sure to tailor your posts for them. Here are a few tips:
- Identify your audience — find out all about your audience from job titles to interests
- Do SEO Research — learn your audience’s search habits on Google, and tailor your content
- Write a Draft — begin writing a draft post that answers audience questions and go from there
- Publish — publish on your blog section
- Promote — promote it on your social media, newsletters, and email to boost traffic
The more traffic your post generates, the higher it’ll rank on the search engines.
7. PPC (Pay-Per-Click)
PPC is a marketing model where advertisers pay for each click on their ads. Search engine advertising is one of the most popular forms of this.
Advertisers bid for ad placement in the sponsored links. These appear at the top of the page when a user searches a keyword that’s relevant to their business.
A huge benefit of PPC advertising via Google Ads is it’s easy to track and measure. The Google Ads tool, combined with Google Analytics is all you need. You can see high-level performance details, click rates, and conversions.
Stats are easy to access, and you can see how your campaigns perform. You can also see the sorts of results you’re getting for your budget. If you don’t have experience with PPC, consider hiring a PPC specialist.
How to Increase Website Traffic Made Easy
So there you have it! Now you know these 7 tips, you’ll be sure to increase website traffic for your company in no time.
Make the most out of blogs by researching your audience and tailoring to their interests. And make sure any blog posts have value beyond a few weeks from their post date. Build your email list, write guest posts, and make the most of PPC!
If you found this article useful, check out our other blog posts today.