Did you know over 1 billion people have Instagram accounts?
Instagram is more than a social media platform where people share images. It has become a place where businesses have launched successful marketing campaigns.
If you have a small business and want to grow your online presence, you came to the right place. Read on to learn about these Instagram advertising tips.
What Are Instagram Ads?
Ever since Facebook purchased Instagram in 2013, the platform has changed drastically. Similar to its partner platform, Instagram began offering advertising opportunities in 2015.
Businesses pay Instagram for ad space that appears when users scroll through their feed to view stories. Most of these ads blend in similar to any other Instagram post, except you will see the words “Sponsored” on the top of the post.
How Much Do Instagram Ads Cost?
There’s no short answer for how much Instagram ads cost because there are several factors that determine the cost. Some of the things that determine how much you will have to pay for Instagram ads include the time of year, ad format, targeting, and ad placement.
Some of the most prominent ads end up costing up to $1.20 per click. Because many different factors determine how much you pay for Instagram ads, you’re better off creating a budget.
The first step is to determine your budget for Instagram ads and get on from there. Instagram offers the following types of ads:
- Photo ads
- Stories ads
- Carousel ads
- Collection ads
- Explore ads
- Video ads
- IGTV ads
- Shopping ads
Each type of Instagram ads has a different purpose and will reach audiences in multiple ways. If you have a small business, you need to select the type of Instagram ad that will reach the most people at the lowest price.
Read more now to learn of other ways to save money while launching ads.
How to Choose Instagram Ads?
If you’re ready to try Instagram Ads for your small business, you need to ask yourself a key question, “what is my goal?”
Before you choose between story ads or photo ads, you need to hammer down what the purpose of Instagram ads will be.
Do you want to attract a new demographic? Do you want to add more calls to action? Are you ready for a more organic way to advertise?
When you have a clear goal in mind, it will be easier for you to choose the right type of ad.
Tips for Using Instagram Ads for Your Small Business
Once you have decided what your objective is and what type of ad is right for you, it’s time to dive in. Following these simple steps will help you make the most of Instagram ads for your small business.
1. Identify Your Audience
Since you’re spending a lot of money on these ads, you want the people who will buy your products and services to see them.
When you begin the process of selecting Instagram ads, you have the option of choosing your target audience. Thanks to Instagram now being part of Facebook, you get to choose from their large targeting options.
Instagram ads now give you the option of selecting age, location, gender, and more. Ge
2. Promote Only the Best Content
When you’re a small business, you still have to make a name for yourself. If you want to establish yourself as an authority, you need to only put out the best content.
Rather than simply putting out an ad, you need to carefully curate everything that goes into it. For example, you don’t want to waste ad space by putting out an image that doesn’t say much to your audience.
Before you put anything out, decide what you plan to accomplish, what the image or video says about your business, and think of a strong call-to-action.
Take your time selecting an image that reflects your business and the products or services you offer. At the end of the day, you want the content to resonate with the audience.
3. Make Ads Look Natural
Many people have a love-hate relationship with ads on social media. Although they love to see suggestions for the products they need, they also don’t want ads to be all in their face.
To have more success with Instagram ads, you don’t want them to look like ads. Viewers will respond better to ads when they don’t look like ads. Let’s face it; users are on Instagram because they want to see beautiful photos and interesting content, so that should be your focus.
Make your Instagram ads blend in as content, and you will get a more positive response from your audience. People don’t want to feel like you’re always trying to sell them something, so your goal is to show them organic content.
4. Don’t Forget Calls-to-Action
It’s not enough to show your audience an ad on Instagram; you have to encourage them to interact with it. Include calls-to-action text and buttons to encourage your audience to take action.
You might have seen calls-to-action when browsing through Instagram. Some of the most common CTAs encourage people to swipe up, share, or visit the link on bio.
5. Video Promotion
Although Instagram is often only associated with images, this social media platform has transitioned to video.
If you’re going to invest money in ads, why not introduce video production. With the help of video ads, you will capture the attention of your audience.
6. Image Carousels
When you want to sell a product or service, you will have more success if you tell a story. Take advantage of carousel images to tell a story and convey the message to your customers.
7. Give Your Campaign a Name
The best way to keep track of your Instagram ad campaigns is by naming them. Naming your ad campaigns will help you track the performance and compare which ones are more successful.
Follow These Instagram Advertising Tips
Now that you know about these Instagram advertising tips, it’s time you start a campaign for your small business. Remember to identify your audience, share your best content, and name your campaigns.
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