You may not realize the importance of good blog writers as you get ready to launch your new business enterprise, website, or product.
You may already be concerned about saving money, making payroll, and earning a living from this service you have created or product you are marketing.
However, if you want to reach a robust group of consumers, you need to have a viable content strategy. That means you need a blog that is consistently updated with content your potential customers want to read.
If you are wondering whether hiring outside blog writers is the right decision for you, ask yourself these seven questions.
1. Is Online Presence Important for Your Business?
Are you selling your product online via e-commerce? If so, your customer base must be able to find your site.
Are you taking digital ads to boost sales? Are you spending money to make sure your website reflects your brand, captures eyeballs, and can target an audience? If so, failing to have a blog is a big mistake.
A blog is one of the most effective ways to make sure your site is visible to the bots that Google and other search engines use to crawl the net and categorize searches.
2. Is Your Site Getting New Content Frequently?
Maybe you have built a beautiful site for your product, and It is user-friendly and eye-catching.
You have spent money on images, design, and coding. What else is there?
A website is like a living organism. It needs to keep growing and featuring new content. If a website stays the same for too long, it falls off the radar.
You need to post news frequently. Let people know about new products, offices, hires, and developments. Find hooks in the daily news that pertain to what you offer.
If you do not have the internal capability to generate news about your business, consider a press release writing service. These writers can help you use the tactics necessary to keep your company top of mind with those you want to reach.
In today’s crowded media landscape, you do not need to wait for a newspaper reporter to pick up your story. You can create your own news and be your own publisher.
3. Do You Have Professional Writers on Staff?
It takes time, talent, and insight to generate content on your website.
A great blog can generate traffic to your site, convert visitors into consumers, capture essential data for your analytics, and provide fodder for your social media.
However, you may have a lot of other tasks to do. You may be refining your product, brainstorming business strategy, hiring employees, and seeking distributors.
If you are a startup, you may not even have a big staff. You may be doing everything yourself! Running your own business is hard enough without having to do all of your own marketing and writing as well.
Outside blog writers can help you create strong messaging and clever ways to stay in front of your customers. They can take a big burden off your shoulders.
Many content managers and bloggers are freelancers. Thus, you will not be obligated to withhold from their pay for taxes or provide insurance. This makes them a cost-effective option, as well.
4. Do You Have Time to Craft Blog Posts Daily?
Even if you happen to be a great writer as well as an excellent widget salesman, drafting blog posts is a special skill. It also can take up time in your day that you may prefer to devote to a million other things, like taxes, HR, compliance, and family.
Many companies make the mistake of creating a blog and then failing to populate it regularly. Why spend the money creating this vehicle if you do not use it properly?
A blog must be updated consistently and frequently to be successful. If you do not have time to do this yourself, you may want to consider some outside help.
5. Do You Understand Keywords and SEO?
You may have been an English major and gotten all As on your literature papers. You can handle a few weekly blog posts, right?
Not so fast, Hemingway!
Blogging is a far different kind of writing than literary analysis, fiction writing, or even journalism. Even if you have experience in writing, you may not know the elements of an effective blog.
Because blog posts are created to appeal to the search engines, the blog writer must have at least a rudimentary knowledge of how SEO works. They have to understand what good keywords are and how to identify them for your business purposes. They have to know how to craft a great headline and lead paragraph.
Online readers usually click away from content within ten to twenty seconds or less. A great blog writer must grab their attention immediately with pithy prose. They must also understand the best structure for articles that will probably be read on mobile devices.
If your field of expertise does not include digital content strategy and search engine optimization, you may want to outsource your blog writing.
6. Do You Want an Efficient Way to Get Noticed?
If you take together the value of your time, the cost-effectiveness of freelancers, and the potential results you can get by hiring outside writers, you will see that this approach will actually save you both time and money.
You can leverage the expertise of excellent writers who know how to grab eyeballs, and you won’t have to pay for a full-time employee.
If you only want to ramp up your presence at a specific time of year or during a particular event like a product launch, you can hire blog writers just for that time period. That can save you even more money!
7. Do You Appreciate Good Writing?
Does the quality of writing make a difference to you? Do you want your brand presented in the most professional way possible, without typographical errors or grammatical mistakes?
If so, leave the writing to the pros.
Are Outside Blog Writers an Effective Option for Your Business?
If you want your business represented by clean prose and strong messaging, and you want your website to rank highly on Google, you should consider professional outside blog writers. They can help you at a reasonable rate to grow your business by reaching your target audience through effective digital strategies.
For more ways to succeed in business, keep checking back.